The Role
Lead development of Oxford International's brand and student recruitment across the CIS, planning and executing marketing and recruitment strategies, managing agents and contracts, identifying market opportunities and tenders, reporting on KPIs, and liaising with central sales and marketing teams to grow enrolments and partnerships.
Summary Generated by Built In
Overview
We are seeking a driven, independent and creative market specialist to develop the Oxford International language schools’ brand in the region and establish the group as a leading player in the CIS market. The successful candidate will be responsible for developing our marketing strategy and leading recruitment campaigns in the region both for adult ESL and junior students, and support recruitment for Career Colleges and other higher education programs in North America and will be expected to analyse and identify current market trends and key areas of opportunity. With a strong understanding of current market conditions and a well-established network of connections you will work closely with our Head Office Sales and Marketing teams to develop resources, promotions and programmes to increase student enrolments and raise awareness of the Oxford International brand throughout the region. The candidate may be also required to support some sales activities in Türkiye and Mena region.
A good understanding about recruitment and management of junior groups, government scholarship programmes in the region and a track record of developing corporate agreements would be advantageous.
The successful candidate will be given a large degree of autonomy and will therefore need to be independent, creative and able to work on own initiative, but will be required to report back and work closely with the key stakeholders in Vancouver, Toronto, Halifax and New York.
This is an exciting opportunity to help lead Oxford International North America expansion and growth in the region.
We are seeking a driven, independent and creative market specialist to develop the Oxford International language schools’ brand in the region and establish the group as a leading player in the CIS market. The successful candidate will be responsible for developing our marketing strategy and leading recruitment campaigns in the region both for adult ESL and junior students, and support recruitment for Career Colleges and other higher education programs in North America and will be expected to analyse and identify current market trends and key areas of opportunity. With a strong understanding of current market conditions and a well-established network of connections you will work closely with our Head Office Sales and Marketing teams to develop resources, promotions and programmes to increase student enrolments and raise awareness of the Oxford International brand throughout the region. The candidate may be also required to support some sales activities in Türkiye and Mena region.
A good understanding about recruitment and management of junior groups, government scholarship programmes in the region and a track record of developing corporate agreements would be advantageous.
The successful candidate will be given a large degree of autonomy and will therefore need to be independent, creative and able to work on own initiative, but will be required to report back and work closely with the key stakeholders in Vancouver, Toronto, Halifax and New York.
This is an exciting opportunity to help lead Oxford International North America expansion and growth in the region.
Main Duties and Responsibilities
- Plan, develop and implement student recruitment strategies, for all Oxford International programs, across Canada and the USA
- Ensure a consistent approach to policy and strategy implementation through regular and effective communication with all relevant stakeholders.
- Report on progress against objectives via agreed key performance metrics
- Manage all agent contracts and due diligence of agents
- Ensure business continuity in the region by maintaining relationships with key clients in the market and ensuring the region's business continues to grow year-on-year
- New agent acquisition to ensure continued growth of Oxford International’s agent base in the region.
- Contribute as required and from time to time to work on market research, remodelling existing services, service delivery model development and on implementing successful strategies across the region.
- Contribute to new business development through actively surveying the market to identify and maximise sales and product development opportunities.
- Identify and tender for International Scholarship and Sponsorship opportunities at
- both the government and corporate level.
- Communicate and disseminate intelligence gathered through a range of processes e.g. team briefings, training sessions, webinars etc.
- Provide a positive channel of communication and a collaborative effort between the region and OI central offices/teams.
- Take responsibility for own personal development and development of market and product knowledge.
- Organise and attend regional meetings and events as required.
- Take part in training and development activities as required.
General responsibilities
- Provide ideas and best practice synonymous with a high-performance team.
- Ensure detailed and accurate records are maintained, e.g. recording contact and financial information.
- Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual projects reporting any variances monthly.
- Adhere to OIEG’s Equal Opportunities policy in all activities, and to actively promote equality of opportunity wherever possible.
- Ensure that all activity and communication, where possible, is accessible by those with disabilities.
- Keep abreast of all legislation and regulations and to ensure OIEG’s adherence and to report all new systems to the Data Protection Controller.
- Be responsible for personal development within the area of sales, marketing and current trends that may support job performance. Carry out such other duties as are within the scope and spirit of the job purpose, the title of the post and its grading.
Person Specifications
Statutory requirements
- Eligibility to live, work and travel freely in CIS region
- Meet statutory and organisational child- safeguarding requirements
Qualifications
- Educated to a minimum of degree level
- Fluent in English and Russian
- Certified training in sales and/or marketing programmes
- Degree in a business or marketing-related subject
Experience and knowledge
- Significant experience in educational sales in order ‘to hit the ground running’ and have an immediate impact
- Excellent understanding of sales and marketing processes in the international education sector
- Excellent knowledge of the region and its market trends
- Excellent knowledge of the international education market
- Demonstrate in-depth knowledge of the products associated with international education
- Experience of producing sales reports
- Good knowledge of Oxford International’s portfolio of products and partners
- Excellent cultural understanding of the region
- Evidence of large network of connections and agency contacts in the region
- Experience of tendering for corporate and government contracts
Skills and Abilities
- Ability to develop and execute sales plans
- Excellent verbal and written communication skills
- Excellent presentation skills
- Skilled influencer and networker
- Good relationship management and customer service skills
- Ability to work both independently and collaboratively
- Ability to work under pressure and meet tight deadlines
- Good PC and database management skills
Personal qualities
- Has a highly organised approach to work
- Thrives on exceeding sales targets
- Acts with integrity at all times
- Is a champion of the benefits and opportunities associated with international education
- Adopts a ‘can-do’ approach offering
- Innovative ways of responding to challenges
Disclaimer
This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.
Oxford International is committed to safeguarding and promoting the welfare of children. Recruitment checks, including checks with past employees, are undertaken in accordance with our Recruitment and Selection policy.
Oxford International is an equal opportunity employer. Every applicant and employee has the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
We reserve the right to close this vacancy earlier than the advertised closing date should we receive a high volume of suitable applications. We therefore encourage interested candidates to apply as early as possible.
About
Oxford International Education Group is a renowned institution dedicated to providing exceptional educational experiences to international students. With a global presence and a commitment to academic excellence, we strive to empower students to achieve their full potential and thrive in a dynamic, interconnected world. We are proud of our culture and have recently been officially certified as a Great Place to Work ©!
Skills Required
- Eligibility to live, work and travel freely in CIS region
- Meet statutory and organisational child-safeguarding requirements
- Degree level education (business or marketing-related preferred)
- Fluent in English and Russian
- Significant experience in educational sales and student recruitment
- Excellent understanding of sales and marketing processes in international education
- Excellent knowledge of the CIS region and its market trends
- Experience producing sales reports and reporting against KPIs
- Ability to manage agent contracts and carry out agent due diligence
- Good PC and database management skills
- Evidence of a large network of regional agency and corporate contacts
- Experience tendering for corporate and government contracts
- Certified training in sales and/or marketing programmes
- Good knowledge of Oxford International's products and partners
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The Company
What We Do
Oxford International Education Group is a global education platform founded in 1991. It provides academic pathway programs, English language training, and higher education services. The company operates independent boarding schools and international colleges, helping students from over 100 countries access education opportunities through partnerships with universities and institutions worldwide. They focus on delivering quality educational experiences and supporting student progression into higher education and careers.
