The Role
The Regional Field Marketing Director leads regional marketing strategies, collaborates with Sales, and drives pipeline growth across the Americas.
Summary Generated by Built In
WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.
About the Position
The Regional Director, Field & Integrated Marketing – Americas is a strategic marketing leader responsible for driving measurable business impact across the Americas region. This role leads a high-performing field marketing team and collaborates closely with Sales leadership to develop and execute integrated sales and marketing strategies that accelerate pipeline creation, enhance partner engagement, and drive sustainable revenue growth.
As a key member of the global marketing organization, you will translate global strategy into regional execution—adapting campaigns, programs, and initiatives to meet the unique needs of each market segment and customer audience. You’ll foster collaboration across sales, channel, product, and corporate marketing teams to ensure alignment, consistency, and performance at every stage of the customer journey.
This position reports to the WW VP of Field & Partner Marketing at WatchGuard
Key Responsibilities
- Lead and inspire a high-performing field marketing team, fostering a culture of accountability, creativity, and results.
- Develop and execute integrated sales and marketing strategies that drive awareness, demand generation, and marketing-influenced pipeline growth across the Americas.
- Partner with regional Sales leadership to align go-to-market priorities, co-create territory marketing plans, and ensure marketing activities directly support pipeline and revenue targets.
- Translate global campaigns and corporate messaging into impactful regional programs that resonate with local markets, partners, and customer segments.
- Build strong collaboration between field marketing, product marketing, and global demand teams to ensure regional customization and flawless execution of campaigns.
- Define and track key metrics for marketing-influenced and sourced pipeline, optimizing tactics and budget allocation for maximum impact.
- Identify and activate innovative, multi-channel marketing approaches that drive engagement across digital, event, and partner ecosystems.
- Manage and optimize the regional marketing budget, ensuring transparency, ROI measurement, and alignment to business priorities.
- Work closely with sales teams and WatchGuard Partners to strengthen relationships, drive MDF utilization, and co-develop marketing programs that enhance partner performance.
- Collaborate with PR and Social Media teams to amplify regional visibility, thought leadership, and customer advocacy through success stories, media engagement, and social channels.
- Serve as a regional marketing thought leader, proactively sharing insights, best practices, and market intelligence with internal stakeholders.
- Drive operational excellence and continuous improvement within the field marketing organization.
Skills & Qualifications
- 10+ years of B2B marketing experience, including field, demand generation, or channel marketing leadership roles, preferably in cybersecurity, IT, or SaaS.
- Proven track record of achieving marketing-influenced pipeline goals and partnering closely with Sales to accelerate deal progression.
- Demonstrated experience leading and developing high-performing teams across geographies.
- Deep understanding of integrated marketing - spanning digital, events, content, and partner ecosystems.
- Strong business acumen with the ability to translate marketing metrics into business impact.
- Excellent communication, presentation, and influencing skills with experience engaging senior executives and cross-functional stakeholders.
- Strong budget management, forecasting, and reporting capabilities.
- Proficiency in CRM, marketing automation, and analytics platforms.
- Ability to thrive in a fast-paced, matrixed, global organization.
- Ability to travel throughout the US, Canada and Latin America, up to 30%.
Compensation
The base salary range is $160,000-$180,000 per year for full-time employment, exclusive of benefits. This position is also eligible for a bonus of 20% of the base salary. Your base salary compensation will be based on your individual skills, education, and experience. Please keep in mind that the above range is the full base salary range for this role; hiring at the maximum of the range is not typical in order to allow for future salary growth.
U.S. Benefits
· Telecommuting within commuting distance of the Seattle office is permitted.
· Comprehensive benefits plan including medical, dental, vision, disability, and life insurance
· Healthcare FSA
· FSA with employer contribution
· 13 holidays, including a floating holiday, Juneteenth, and your birthday
· 15 days of paid annual leave
· 9 days of paid sick time
· Paid parental leave
· 401(k) with employer match
Other Perks
· Education assistance program
· Dependent Care FSA match
· Adoption assistance
· Fertility care support
· Backup care for family and pets
· A growing network of employee resource groups
· Employee referral program
· Employee Assistance Program
Why Work for WatchGuard?
WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect over 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.
We are committed to fostering an inclusive workplace that values each team member's unique background, experiences, and contributions. As part of our dedication to Diversity, Equity, and Inclusion (DEI), we prioritize creating an environment where all voices are heard and respected. We understand the importance of work-life balance and offer a range of caregiver support benefits, including parental leave, family care resources, and flexible work arrangements tailored to individual needs. Our flexible work options allow you to balance personal and professional priorities, empowering you to thrive in all areas of life while contributing meaningfully to our team's success. Learn more about our company culture at www.watchguard.com/wgrd-careers
WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws.
WatchGuard participates in E-verify.
WatchGuard is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.
Top Skills
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Marketing Automation
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The Company
What We Do
WatchGuard® Technologies, Inc. is a global leader in unified cybersecurity. Our Unified Security Platform® approach is uniquely designed for managed service providers to deliver world-class security that increases their business scale and velocity while also improving operational efficiency. Trusted by more than 17,000 security resellers and service providers to protect more than 250,000 customers, the company’s award-winning products and services span network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Together, they offer five critical elements of a security platform: comprehensive security, shared knowledge, clarity & control, operational alignment, and automation. The company is headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit WatchGuard.com.
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