Regional Digital Marketing Manager

Set on 22 acres in Calistoga, Solage, Auberge Collection blends small-town charm with effortless sophistication. This vibrant, design-forward retreat offers a fresh take on wine country luxury with spacious accommodations, thoughtful details, and a distinctly laid-back spirit. The resort features 100 renovated, free-standing studios and suites with private patios, complimentary cruiser bikes, and easy access to downtown. At its heart is Spa Solage, a 20,000-square-foot wellness destination known for its geothermal pools, signature mud therapies, and daily fitness classes. Guests can indulge in vibrant, seasonal cuisine at Solbar or enjoy Latin-inspired fare and craft cocktails poolside at the lively Picobar—each experience a celebration of the region’s flavors and spirit.

For more information: auberge.com/solage

Follow Solage on Facebook and Instagram @SolageAuberge

The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams. The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue.
The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution. In addition to strong analytical marketing expertise, the ideal candidate brings a luxury hospitality mindset and a strong understanding of brand storytelling, ensuring digital campaigns and commercial activations are both performance-driven and brand-elevating. A background working in a digital agency in media or analytics is preferable but not required.

Commercial & Digital Strategy
● Partner with hotel Marketing, Revenue Management, and Sales teams to develop
integrated digital plans aligned with revenue goals, seasonal demand, and market
opportunities.
● Translate hotel/market priorities into actionable digital campaigns and channel strategies
across paid media, web, and booking platforms.
● Serve as the Regional digital marketing lead, monitoring market trends, competitive
activity, booking pace, and consumer demand to proactively adjust strategy and
investment.
● Drive revenue growth and marketing efficiency by aligning digital investment, channel
strategy, and conversion performance with hotel commercial objectives and market
demand opportunities.
● Partner closely with the Central Digital team to ensure alignment on strategy, reporting,
tools, and performance across the portfolio

Performance Marketing & Analytics
● Monitor campaign pacing, conversion performance, attribution, and ROI, providing
data-driven recommendations to improve performance.
● Understand the role of the web channel within the broader commercial ecosystem and
communicate digital performance drivers and conversion trends to ownership and hotel
leadership teams.
● Deliver recurring performance insights, forecasts, and strategic recommendations to
property teams, regional leadership, and ownership groups.
● Own month-end reporting, budget, forecasting, billing reconciliation, and allocation
recommendations across the regional hotel portfolio.
● Partner with the Central Digital team to leverage analytics platforms and audience
insights to inform campaign strategy and conversion optimization.
● Identify and implement data-driven opportunities to improve marketing effectiveness,
conversion, and guest acquisition across the regional portfolio.

Digital Activation & Platform Oversight
● Lead digital activation across paid media, booking engine offers, onsite messaging tools,
and website platforms.
● Partner with agency and activation teams to execute, optimize, and report on paid media
campaigns across Search, Meta, display, metasearch, and travel platforms.
● Maintain accurate, optimized, and brand-aligned digital experiences across brand
websites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, and
related third-party channels.
● Oversee website functionality, booking flows, software integrations, and GEO/SEO
optimization to support conversion performance and user experience.
● Manage key digital marketing platforms and tools including GA4, Revinate, booking
engine platforms, Triptease, third-party OTAs, and related digital systems across the
portfolio.
● Ensure digital activations and online experiences align with brand standards, commercial
priorities, and guest experience expectations.
● Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

• 5–8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
• Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
• Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset
• Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
• Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
• Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools
• Strong capabilities and previous hands-on experience with Google analytics, the google suite and excel, attribution and tracking
• Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
• Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
• Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
• Self-starter with a proactive, entrepreneurial mindset who thrives in a fast-paced, highly collaborative environment
• Bachelor’s degree required

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com

Solage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.