Core Responsibilities
Demand Generation & Pipeline Ownership
Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities.
Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition.
Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments.
Collaborate with the global Center of Excellence (CoE) to optimize localized email marketing and paid search campaigns.
Strategic Sales Alignment
Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals.
Co-lead field execution strategies, including custom customer seminars and localized industry events.
Maintain a tight feedback loop with the Inside Sales team (managed by a peer marketing leader) to optimize Task-to-Opportunity conversion rates.
Vertical Market Execution
Design and deploy targeted campaigns specifically tailored to Cognex’s core growth verticals: Automotive, Electronics, CPG, and Logistics.
Develop deep localized insights for these verticals to ensure highly relevant, high-impact messaging.
Process Innovation & Scale
Proactively share execution examples and proven optimization recommendations to upgrade the global demand generation playbook.
Standardize regional event and campaign workflows to ensure predictable, scalable marketing ROI.
Job Requirements
MarTech & Tool Requirements
CRM & Automation: Hands-on proficiency with Salesforce and Pardot (Account Engagement) to manage pipelines and nurture campaigns.
Conversational Marketing: Experience using Qualified (or similar conversational marketing/website chat platforms) to capture real-time intent.
Analytics & Reporting: Ability to navigate Power BI (PBI) dashboards to track pipeline KPIs, analyze ROI, and report performance.
ABM Platforms: Familiarity with modern ABM orchestration tools (e.g., 6sense, Demandbase) to target key enterprise accounts.
India Channel Expertise
B2B Social Media: Expert-level knowledge of leveraging LinkedIn for organic thought leadership, executive profiling, and targeted lead generation.
Mobile & Direct Channels: Strategic familiarity with using WhatsApp for Business and SMS automation for high-engagement B2B event reminders and nurture streams.
Local Networks: Experience partnering with local Indian industrial publishers, B2B media houses, and trade associations (e.g., CII, FICCI) to expand reach, and tradeshows.
Experience & Skills
Proven Track Record: 6+ years of B2B demand generation or field marketing experience, ideally within the industrial automation, technology, or manufacturing sectors.
Vertical Expertise: Demonstrated success running campaigns targeting Automotive, Electronics, CPG, or Logistics industries in India.
Campaign Mastery: Deep expertise managing end-to-end multi-channel campaigns, with a strong understanding of both ABM frameworks and net-new acquisition tactics.
Stakeholder Management: Exceptional capability to build trust and partner closely with senior Sales leaders and distributed global marketing teams.
Personal Attributes
Autonomy: Ability to execute end-to-end programs independently with little to no oversight.
Problem Solver: Proactively anticipates project risks and identifies creative ways to clear execution roadblocks.
Communicator: Strong English communication skills to effectively collaborate across regional borders and corporate layers.
Skills Required
- 6+ years B2B demand generation or field marketing experience
- Proven success targeting Automotive, Electronics, CPG, or Logistics verticals in India
- Hands-on proficiency with Salesforce
- Hands-on proficiency with Pardot (Account Engagement)
- Experience with conversational marketing/website chat platforms (e.g., Qualified)
- Ability to navigate Power BI dashboards for pipeline KPIs and ROI analysis
- Familiarity with ABM orchestration tools (e.g., 6sense, Demandbase)
- Expert-level LinkedIn strategy for B2B lead generation and thought leadership
- Familiarity with WhatsApp for Business and SMS automation for event reminders/nurture
- Experience partnering with Indian industrial publishers, B2B media, trade associations (CII, FICCI) and tradeshows
- Deep expertise managing end-to-end multi-channel campaigns (ABM and net-new acquisition)
- Strong stakeholder management with senior Sales leaders and distributed global marketing teams
- Ability to execute autonomously, solve problems proactively, and communicate effectively in English
- Experience within industrial automation, technology, or manufacturing sectors (ideal)
Cognex Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognex and has not been reviewed or approved by Cognex.
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Healthcare Strength — Health insurance and dental coverage are included, and coverage is described as good compared to alternatives.
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Leave & Time Off Breadth — A PTO/Vacation policy is in place and time off is generally considered reasonable; time away is treated as actual downtime without expectations to work.
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Retirement Support — A 401(k) match is offered and is characterized as solid, though not best-in-class.
Cognex Insights
What We Do
Cognex Corporation designs, develops, manufactures and markets a wide range of image-based products, all of which use artificial intelligence (AI) techniques that give them the human-like ability to make decisions on what they see. Cognex products include machine vision systems, machine vision sensors and barcode readers that are used in factories and distribution centers around the world where they eliminate production and shipping errors. Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe and Asia. For details visit Cognex online at www.cognex.com.
