Regional Community Liaison

General Purpose

The Regional Community Liaison is responsible for developing and maintaining strategic relationships with hospitals, healthcare providers, community organizations, and other referral sources to support census growth and strengthen the market presence of assigned skilled nursing facilities within the region. This position collaborates with facility leadership and regional operations to identify business development opportunities, improve referral relationships, support patient transitions across care settings, and promote the facilities’ services within their communities.

Essential Duties

Community Relations and Outreach

• • Develop and maintain relationships with hospitals, physician offices, healthcare providers, senior living communities, home health agencies, hospice providers, and other community partners.
  • Represent assigned skilled nursing facilities at community events, healthcare networking meetings, and industry functions.
  • Promote awareness of facility services, clinical capabilities, rehabilitation programs, and specialized care offerings.
  • Identify opportunities to expand community partnerships and strengthen the organization’s presence within the regional market.

Referral Development and Census Growth

• • Identify, develop, and maintain referral sources to support admissions and census growth across assigned facilities.
  • Collaborate with facility admissions teams and leadership to strengthen referral pipelines and improve responsiveness to referral opportunities.
  • Monitor referral activity, identify trends, and communicate opportunities to improve referral conversion and admissions outcomes.
  • Support regional census initiatives by identifying market opportunities, referral barriers, and strategies to increase facility utilization.

Regional Operations Support

• • Partner with the Regional Vice President of Operations, Administrators, Directors of Nursing, and admissions teams to align community outreach efforts with regional operational priorities.
  • Conduct regular visits to assigned facilities to assess outreach activities, strengthen coordination, and support facility-specific growth initiatives.
  • Assist facility leadership in developing and implementing community engagement and referral development plans.
  • Share effective outreach practices, market intelligence, and referral development strategies across the region.

Market Analysis and Reporting

• • Monitor local healthcare market trends, competitor activity, referral patterns, and community needs to identify opportunities for growth.
  • Maintain accurate records of community contacts, referral relationships, outreach activities, and business development opportunities.
  • Prepare and present regular reports on outreach activities, referral trends, admissions opportunities, and progress toward established goals.
  • Communicate significant market changes, referral concerns, and potential growth opportunities to regional leadership.

Customer Service and Relationship Management

• • Support positive relationships with referral partners, residents, families, and community stakeholders.
  • Collaborate with facility teams to address referral partner concerns and improve communication throughout the admissions and care transition process.
  • Promote a professional and responsive experience for referral sources and community partners.
  • Support initiatives that enhance the organization’s reputation and strengthen trust within the communities served.

Compliance and Professional Standards

• • Perform outreach and business development activities in accordance with applicable federal and state regulations, organizational policies, and ethical standards.
  • Maintain the confidentiality of resident, referral partner, and organizational information.
  • Ensure marketing and referral development practices comply with applicable healthcare fraud and abuse laws, including restrictions on improper referral incentives.
  • Complete required training, documentation, and reporting in accordance with organizational standards.

Qualifications

Education and Experience

• Bachelor’s degree in healthcare administration, business, marketing, public relations, or a related field preferred; equivalent relevant experience may be considered.
• Two or more years of experience in healthcare marketing, business development, community relations, admissions, or referral development preferred.
• Experience working with skilled nursing facilities, post-acute care providers, hospitals, or other healthcare organizations strongly preferred.
• Demonstrated ability to establish professional relationships and support business development or census growth initiatives.

Knowledge, Skills, and Abilities

• Strong interpersonal, verbal, and written communication skills.
• Ability to develop and maintain relationships with diverse healthcare and community stakeholders.
• Understanding of healthcare referral processes, admissions coordination, and post-acute care services.
• Strong organizational, time-management, and follow-up skills.
• Ability to analyze referral activity, recognize market opportunities, and communicate findings to leadership.
• Proficiency in Microsoft Office and the ability to use reporting tools, customer relationship management systems, or other business applications.
• Ability to work independently while collaborating effectively with facility and regional leadership.
• Ability to manage multiple facilities, competing priorities, and regional travel requirements.

Physical Demands

• Ability to travel regularly among assigned facilities and community partner locations.
• Ability to remain seated or standing for extended periods while conducting meetings, presentations, and outreach activities.
• Ability to use a computer, telephone, and other standard office equipment.
• Ability to communicate effectively in person, by telephone, and through electronic communication.
• Ability to work in skilled nursing facilities and community healthcare settings.

Travel Requirements

Regular travel throughout the assigned region is required to visit facilities, meet with referral partners, attend community events, and support regional outreach initiatives.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.