Regional Channel Manager (Online eStore - EPP/SMB)

Position Summary

To formulate and spearhead regional Direct-to-Consumer (D2C) eStore channel strategy and revenue growth within the SEA & Oceania (SEAO) region. This includes engaging with regional stakeholders and subsidiaries in the countries, tracking and driving eStore EPP/SMB sales inclusive of baseline monthly revenue, campaigns, to ensure success. The role also requires close and regular interface with local teams to grow the business.

Role and Responsibilities

• Lead D2C eStore channel (EPP/SMB) to grow sales via strategic initiatives; map and identify global/regional partners, assist SEAO subsidiaries in building relationships
• Develop GTM plans, strategies, and tactics for key verticals and segments in the region
• Evaluate partners' growth potential and categorize them according to engagement/development strategies
• Drive partner user sign-ups and engagement using effective marketing/sales strategies/campaigns
• Design customized product lineup/pricing, create targeted campaigns, collaborate with B2B teams/stakeholders to generate SMB leads
• Negotiate regional partnerships with market leaders, aggregators, and global corporations to expand customer/partnership base
• Collaborate with internal stakeholders (Suwon office, Regional PM, PR, CM, etc.) and sales subsidiaries across SEAO to secure support/commitment/investment to plans/initiatives
• Demonstrate understanding of e-commerce landscape/business management/product/online channel strategy to develop strategic plans, including key initiatives/operating plans with clear goals/execution plans/metrics, driving business growth
• Structure and lead complex strategic projects/initiatives, including e-store backend operations/end-to-end process definition/optimization, identifying/new value-added services supporting their execution/incubation to deliver best-in-class customer experiences
• Conduct regular checks on Samsung e-store merchandising on online platforms ensuring optimal shopper journeys/brand compliance making relevant recommendations to local sales subsidiaries
• Deliver interim/final reports on partner performance including web analysis/KPI evaluations
• Support planning/implementation of regional campaigns for Samsung.com e-store with Suwon office, Regional, and subsidiary stakeholders

Skills and Qualifications

• Degree holder with at least 7 years of relevant working experience in e-commerce/sales within the online or B2B space. Preferably experienced in B2B BD with expertise in partnership programs
• Knowledge of e-commerce/digital marketing, with experience managing SMEs is advantageous
• Expertise in developing strategies/plans and executing key initiatives/programs to drive online business growth
• High-energy individual comfortable working in a fast-paced/matrixed organizational structure (responsible for overseeing a product group/subsidiaries)
• Excellent communication skills to manage relationships with subsidiaries, drive consensus, execute across teams/multifunctional organizations/hierarchical levels
• Strong project management skills, capable of handling budgets/deadlines/multiple projects while meeting sales targets
• Exceptional verbal/communication skills engaging with prospects efficiently
• Ability to thrive in collaborative environments under pressure, juggling multiple priorities simultaneously
• Outstanding time-management abilities prioritizing tasks effectively adhering to timelines

#Li-Midsenior
#Li-SEAO

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