Regional Account Manager (Midwest)

| United States | Remote
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The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

The Regional Account Manager is responsible for developing and guiding regional accounts in the Grocery, and Convenience Channels. The Regional Account Manager will achieve account profitability and sales targets, serving as the primary account contact while providing account leadership. This individual will also be responsible for the increased distribution of Vita Coco brand items for permanent planogram space and promotional displays.

We are hiring a Regional Account Manager to support Regional Grocery and Convenience Chains geographically located in IL, MI, WI, OH, IN, and neighboring states. This role will report to the Senior Regional Account Manager - East.

Main Responsibilities:

  • Develop and execute account-specific strategies to grow at both the account and product category levels.
  • Develop account goals and business plans with retailers
  • Manage and cultivate programs to achieve case volume and dollar volume budgets.
  • Develop and execute an approach to strategize with retailers on opportunities to build business, i.e. new products, promotional planning, and merchandising.
  • Conduct regular reviews of business performance, promotion strategies, planograms
  • Recommend product program development and/or enhancements as a result of customer/consumer feedback
  • Partnering with the Regional Marketing Manager in promotional development 
  •  Forecast, budget, and track account revenues and cost 
  • Participate in the development and implementation of the account's financial support program, and business building program and support Customer Logistics Manager on supply chain programs


  • Bachelor's degree in marketing or a business-related field is preferred
  • 7-10 years of professional Sales experience
  • 1-3 years of relevant Regional/Key Account managerial experience in Consumer-Packaged Goods
  • Willingness to travel up to 50%
  • Demonstrated skills in achieving sales, profitability, and budget goals
  • Ability to effectively implement sales and marketing strategies
  • Ability to effectively monitor category performance versus plan and communicate accordingly
  • Ability to understand trade spending effectiveness (efficiency of promotional activity is preferred)
  • Candidate should possess strong analytical skills, critical thinking skills, and problem-solving skills
  • Strong presentation and communication skills, both verbal and written
  • Ability to interface and demonstrate leadership both internally and externally
  • High-energy self-starter as well as a collaborative team player
  • Proven ability to effectively communicate cross-functionally within the company and the customer
  • Demonstrated commitment to building strong business relationships with customer
  • Ability to effectively communicate with senior leaders internally and with customer

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity, or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

More Information on Vita Coco
Vita Coco operates in the Food industry. The company is located in New York, NY. Vita Coco was founded in 2004. It has 613 total employees. To see all 21 open jobs at Vita Coco, click here.
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