The Role
Responsible for driving user growth focus areas, creating strategy and plans, overseeing order transactions, managing regional insights, and translating strategies into actions. Requires Bachelor's degree, at least 5 years of marketing experience, and strong analytical and communication skills.
Summary Generated by Built In
What you will do:
- Responsible for driving user growth focus areas in terms of Activation, Partnership and Visibility in which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users.
- Creating user growth strategy and plan according to data, local insight, merchants branding & POI domination and HQ driven initiative amplifications for the region.
- Overseeing completed order transaction and MTU achievement vs target in regular basis, immediate actions to fill the gap if any
- Manage regional/local insight generation for idea creation, translating into key actionable initiatives to build relevance with local residences.
- Be counterpart of HQ Product Marketing team and responsible to translate all strategies into actions.
What you will need:
- Bachelor degree from top university or any well-known universities from each region) or abroad with GPA > 3.2 or equivalent
- Preferably majoring in Marketing Management or Business
- At least 5 years of working experience in marketing
- Solid experience in handling ATL and BTL marketing
- Good analytical thinking and understanding of local knowledge
- Able to teach related User Growth knowledge to all UG team
- Easily adapt to change, shows flexibility, prioritization, organization and time management skills
- Excellent communication skills with demonstrated interpersonal flexibility and strong team management skills
The Company
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
