Recruitment Marketing Specialist

ABOUT THE ROLE – YOUR NEXT BIG CATCH

At Bass Pro Shops, our Outfitters bring our mission to life every day. As a Recruitment Marketing Specialist, you’ll help tell that story through engaging content, creative campaigns, and candidate‑first experiences that attract top talent and build lasting connections.

In this role, you’ll partner closely with the Sr. Manager of Talent Acquisition & Programs to support employer branding and hiring goals—showcasing what makes Bass Pro Shops a place where careers thrive, values matter, and passion meets purpose.

If you’re creative, curious, and energized by storytelling, branding, and people, this is an opportunity to build a strong foundation in recruitment marketing while making a real impact.

WHAT YOU’LL BE TRACKING

(Essential Functions)

Build & Elevate Our Employer Brand

• Partner with internal teams to design and develop recruitment marketing assets that position Bass Pro Shops as an employer of choice
• Create engaging, on‑brand content to support hiring needs, business growth, and targeted candidate audiences
• Collaborate with internal teams and external partners to bring recruitment marketing initiatives to life across channels, platforms, and our external careers site

Create Meaningful Candidate Experiences

• Collaborate with internal partners to design and produce materials that support the candidate journey from first touch to hire
• Assist with content creation and updates for the Bass Pro Shops Careers Page
• Support job posting campaigns that improve visibility, engagement, and applicant flow

Measure What Matters

• Support tracking and reporting on recruitment marketing performance, projects, and content effectiveness
• Share insights that help inform future campaigns, messaging, and channel strategies

And of course…

• Take on other duties as assigned to support the success of the Recruitment and Talent Attraction team

GEAR YOU’LL NEED

(Job Requirements)

Experience & Education

• Bachelor’s degree in Marketing, Communications, Human Resources, or a related field preferred
• Internship, co‑op, or early career experience (or up to 2 years of professional experience) in recruitment marketing, marketing, social media, content creation, digital marketing, brand marketing, PR, or communications

Marketing & Technical Know‑How

• Familiarity with ATS platforms (Workday preferred); Phenom People experience is a plus
• Understanding of social media and email marketing strategies and best practices

Creative & Communication Skills

• Strong writing, editing, and storytelling abilities
• Clear verbal and written communication skills with the ability to connect with diverse audiences

Organization & Execution

• Solid organizational and project management skills
• Interest in using data and metrics to understand what’s working
• Strong attention to detail and deadlines
• Ability to adapt, prioritize, and manage multiple projects in a fast‑paced environment

THE TERRAIN

This role operates in a collaborative, fast‑moving environment where creativity meets execution. You’ll work cross‑functionally with recruiters, HR partners, and marketing teams while supporting hiring needs across a wide range of roles and audiences.

PHYSICAL REQUIREMENTS:

Regularly: Computer Work, sitting

Occasionally: Walking, standing

Seldom/Never: Lifting up to 50 lbs.

INDEPENDENT JUDGEMENT:

Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].