Job Description:
We are seeking a highly motivated and results-driven Business Marketing Manager/ Assistant Manager to drive our integrated online and offline marketing strategies. This role is crucial for executing campaigns across a diverse set of platforms and channels, with a strong focus on maximizing advertising efficiency through compelling content and creative ideas. The ideal candidate will have 3+ years of hands-on experience in both digital and traditional marketing environments and must be proficient in Advanced English.
Responsibilities:
Strategy & Campaign (Online & Offline)
- Develop and Execute Integrated Marketing Campaigns: Plan, implement, and manage comprehensive marketing campaigns across both digital and offline channels to achieve key business objectives.
- Online Channel Management: Directly manage and optimize performance marketing campaigns on key platforms, including but not limited to Job Portals, Meta (Facebook/Instagram), Google (PMAX, Search), and Line (LAP).
- Offline Marketing Campaign: Own and execute offline marketing initiatives (e.g., job fair, info-session, events) as needed to support overall marketing goals.
Data Analysis & Tracking
- Performance Monitoring & Optimization: Track, measure, and analyze the performance of all marketing campaigns (ROI, CPJ, etc.) to deliver actionable insights and recommend budget adjustments for maximum efficiency.
- Analytics Tool Utilization: Utilize web and app analysis tools, such as Google Analytics (GA), and Google Tag Manager, to ensure accurate campaign tracking, monitor user behavior, and provide deep performance reporting.
Content & Creative
- Content & Idea Creation: Take ownership of content strategy and creative ideation specifically designed to enhance Ads efficiency and effectiveness across all channels.
- Creative Asset Management: Collaborate with design and creative teams to ensure all marketing materials and ad creatives are on-brand, high-quality, and optimized for the target platform and audience.
- A/B Testing: Design and execute continuous A/B testing of ad copy, visual content, and campaign setups to drive iterative improvements in performance metrics.
Required Qualifications:
- 3+ years of performance marketing experience (Google, Meta, TikTok, LINE, etc.)
- Fluent in English, capable of communicating with international stakeholders
- Strong insight into content marketing
- Innovative, fast-learning, collaborative, open-minded
- Insight in lifecycle or CRM Marketing is a huge plus
Preferred Qualifications:
- 1+ years of management experience
- 2 years of experience in advertising campaign management
- Recruiting experience
- Marketing funnel improvement experience
Top Skills
What We Do
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why Work With Us
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.
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