Range Identity Leader

Hej Range Identity Leader, 

The IKEA vision is to create a better everyday life for the many people – and we’re always searching for new and better ways to do it. We use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want.   

Range Strategy & Identity is responsible for leading and developing strategic and creative directions and movements for range, design and communication to strengthen our identity for growth, visitation and low cost.​

In this role, you will play a crucial part in shaping the future of IKEA range identity and make the home furnishing come alive through a complete, coordinated and relevant product range meeting the evolving needs of the many people.

Our team is based in Älmhult. We believe that your presence with the team and working the majority of the time in the workplace is crucial.  In this role you will belong to Range & Communication Identity and Design.

Your next role

We are now looking for a Range Identity Leader with strong home furnishing identity skills and a creative mind. By connecting life at home insights, knowledge, creativity, design and business opportunities, you will lead and develop creative range directions, concepts and frameworks that inspire and guide product, range and communication development across IKEA and at the same time strengthen growth, positioning and relevance for the many people.

In the coming years, we will strengthen our home furnishing focus as well as our commercial impact through styles and CMF (Colour, Materials and Finishes) concepts for a more impactful execution towards our goals of growth, low cost and visitation.

You will:

• Lead the development of creative range directions, concepts, and frameworks that inspire and guide IKEA’s product range and communication development, contributing to a stronger IKEA range identity, with a particular focus on IKEA home furnishing.
• Identify emerging trends and future opportunities in life at home to strengthen IKEA's growth and positioning.
• Be part of leading Style Groups, CMF (Colour, Material and Finish) agendas, and home furnishing solutions across teams, aligning with range identity concepts and strategic priorities.
• Identify, lead and support complete home furnishing solutions across teams, aligning with range identity directions, strategic priorities and the Better Homes Leader network.
• Facilitate the Better Homes agenda, Complete and coordinated across range areas, securing our long-term priorities.
• Collaborate across the value chain and act as an ambassador for IKEA’s range identity, inspiring creativity throughout the organisation.
• Translate the IKEA profile, creative and strategic frameworks, and home furnishing identity into actionable plans, guiding both long term direction and tactical, operational projects.
• Facilitate and support the range areas to deliver to the strategic directions and growth plan ambitions, through the complete and coordinated offer and enable relevant stakeholders to take actions for implementation.
• Enable the range deliverables into the Growth plan focus weeks. 
• Everyday ambassador and speaker for the IKEA range identity to nurture creativity, give clarity and inspire.

What we’d like you to bring to the table 

You are a visionary thinker, passionate about life at home, home furnishing and creativity. With an ability to simplify complexity, you convert insights into inspiring, actionable directions that shape the future IKEA product range.

You thrive at the intersection of creativity and business, balancing long-term direction with practical execution. Through collaboration, storytelling and a deep understanding of the IKEA identity, you create clarity, inspire others and drive meaningful change across organisations.

To succeed in this role, you bring:

• Deep knowledge and experience in life at home and home furnishing: Ability to elevate "home furnishing as our superpower" while driving creative concepts aligned with societal trends, IKEA's values, and the IKEA Democratic Design principles.
• Strong business understanding and ability to build a relevant, complete, coordinated, and commercial product range offer.
• Strategic and creative leadership: Ability to spearhead new ideas, lead cross-functional collaboration, and envision future opportunities that will strengthen the IKEA brand and make a positive impact in people’s lives at home, society and the world.
• Design and aesthetics expertise: A deep appreciation for design, colour, materials, and functionality, balancing creative ambitions with commercial opportunities.
• Storytelling and influencing: Strong storytelling and communication skills to inspire action across diverse stakeholders, fostering trustful relationships in complex environments.
• A passion for exploring new ideas with curiosity and inspiring others with a forward-thinking mindset.
• Deep knowledge about the IKEA vision; IKEA identity, home furnishing identity, Democratic Design, IKEA styles, materials, expressions, and IKEAs long-term priorities.
• Ability to move confidently between strategic, tactical and operational topics, creating commerciality, business value, and make things happen.
• Self-driven with a strong and positive “can do” attitude.
• A strong connection to the IKEA values and a passion for creating a better everyday life for the many people. 

Ready to help evolve the IKEA range identity and create the next generation of home furnishing solutions? We'd love to hear from you.

We look forward to receiving your application by 15th of November at the latest. Apply by submitting your CV and please note that we do not ask for a cover letter in this recruitment process. Instead, you will have the opportunity to tell us more about you and your experience through the screening questions in the application system.  

If you have any questions about the role or the recruitment process, or if you have a special need that requires accommodation in the recruitment process, feel free to contact the Recruiter Matilda Winninge, [email protected] 

We always recruit based on values, competence, potential and diversity. We will first consider co-workers employed at Inter IKEA Group impacted by organisational changes. For this specific recruitment priority will be given to impacted co-workers in IKEA of Sweden, IKEA Marketing & Communication and Inter IKEA Technology Services AB, provided competence requirements are met for the role.