Linkby is a global VC-funded adtech business that connects both established and emerging D2C e-commerce brands with the world’s largest publishers – including The Daily Mail, Reach PLC, News UK, Condé Nast, Hearst, Independent Media and hundreds more – helping them to work together more profitably, and effectively, than ever before through its suite of products and services.
As we continue to build out our global publishing team to support Linkby’s rapid growth in the US, UK and APAC markets, we’re looking for a commercially-minded and relationship-driven Publisher Partnerships Manager to join our UK team (based in London). Reporting to the Publishing Partnerships Lead - UK, this high-impact role will be responsible for supporting the growth of a top-tier portfolio of premium digital publishers. They’ll act as a strategic advisor to external partners, and give value input to the future of our publisher ecosystem by identifying new opportunities, improving performance, and deepening relationships across the board.
This is a unique opportunity to work with a global team intent on disrupting the way the world’s most exciting digital media brands monetise their audiences, with a focus on high-quality e-commerce content that sits perfectly alongside publishers’ organic content.
Please note that this is a London based role with minimum 1-2 days required in-office at WeWork.
Responsibilities:
Own and grow relationships with Linkby’s top-tier, highest-grossing UK publishers - acting as their trusted partner and ensuring seamless communication, support, and performance from onboarding to scale
Monitor, analyse, and report on key growth and performance metrics across publisher accounts, providing regular insights to partners and ensuring strong engagement and retention
Confidently pull together and present MBR/QBR decks to external stakeholders
Take a proactive approach to UK and EU publisher growth, keeping visibility across the full publisher ecosystem to uncover opportunities beyond your direct portfolio of publishers
Collaborate with the product and development teams to relay Publisher feedback and help shape future product improvements, features, and platform updates
Work closely with the Publisher data team to analyse market trends and create actionable insights and strategies to enhance campaign effectiveness and revenue growth
Liaise with Customer Success to identify areas to optimise brand budgets and improve campaign outcomes across the board
Identify and support cross-market opportunities by collaborating with global teams to drive incremental revenue and strategic alignment
Represent Linkby at industry events and at conferences as needed, helping to elevate the brand and strengthen key relationships in-market.
Preferred Skills:
4+ years’ experience working in digital publishing (either in content or marketing)
A deep understanding of, and passion for, publisher business models and their unique challenges to drive both audience and revenue through content
Excellent existing relationships with publishers in the UK market
Strong analytical skills to monitor publisher performance and identify data trends that will be used both internally and externally
Proven communication and interpersonal skills at a senior level
Compensation & Benefits:
£45-50k Annual Base Salary, based on relevant experience
Variable Compensation Based On KPIs Paid Quarterly
Work-From-Home Flexibility plus WeWork Membership
Competitive ESOP (Employee stock option program)
Parental Leave Benefits
Regular team get-togethers
About Linkby:
Linkby is a global adtech business that revolutionizes the way established and emerging D2C ecommerce brands connect with leading publishers worldwide. Our suite of products and services empowers brands and publishers to collaborate profitably and effectively, driving performance-based cost-per-click revenue through trusted, quality content. Founded in Australia, Linkby operates out of Sydney, London, New York, Toronto, Vancouver, Singapore and Malaysia.
Skills Required
- London based role with minimum 1-2 days required in-office at WeWork
- 4+ years' experience working in digital publishing (content or marketing)
- Deep understanding of publisher business models and audience/revenue dynamics
- Existing relationships with publishers in the UK market
- Strong analytical skills to monitor publisher performance and identify data trends
- Proven communication and interpersonal skills at a senior level
- Ability to prepare and present MBR/QBR decks to external stakeholders
What We Do
Linkby helps advertisers get more editorial coverage via cost-per-click press releases sent to the world's most premium publishing brands. Performance Based Publishing Linkby gets you featured with full articles on premium news & lifestyle publishers but you only pay for the clicks back to your website via CPC. Full Control on Publishers You control the publishers who can write up your content from the likes of Urban List, Pedestrian.tv, Broadsheet, Starts@60, Mamamia & TimeOut. Full Control Over Budget You set your maximum budget, your campaign timeframe and your chosen CPC. Then sit back and let your chosen publishers make your brand famous! ------------------------ Hear what our happy clients have to say about Linkby: "The CPC model means we are well rewarded for the traffic, awareness and sales we drive for partner brands" - Susannah George, Founder at Urban List "Linkby lets us land sales focused stories into trusted publishing sites while driving ROAS in line with our other advertising" - Alyce Tran, Founder & CEO at Tde. "Linkby has quickly become an integral part of our overall Marketing channel mix and allowed us to significantly scale up our brand and news coverage" - Liana Lorenzato, Head of Marketing at Modibodi "Using Linkby's platform to leverage the credibility and conversion power of publishers has enabled Up to materially improve ROI versus direct response advertising" - Rukmal De Silva, Partnerships at Up ------------------------ Pitch to and get featured across some of the world's most well known and trusted publishing brands in 24 to 72 hours.
