Public Sector Campaign Manager

Position Description:

Okta is looking for a Public Sector Campaign Manager to act as a quarterback across the marketing team, driving pipeline-producing integrated campaigns specifically for key buyers and influencers within the Public Sector segment. We are a fast-moving company, so our future Public Sector Campaign Manager needs to be quick on their feet and able to manage multiple critical projects without missing a beat, ensuring campaigns are delivered on time and within budget.

This is a unique opportunity for a proven demand generation professional who wants to join a company of passionate employees designing and delivering awesome products to thousands of happy Public Sector customers.

Job Duties and Responsibilities:

• Develop and deliver breakthrough ideas and innovative, integrated campaigns to reach key public sector personas throughout the buyer's journey, including both cross-sell and upsell opportunities within our current Public Sector customers.
• Turn Public Sector expansion goals and objectives into scalable, actionable integrated marketing plans that deliver measurable results.
• Quarterback across the entire marketing team (digital, field, product marketing, web, marketing ops, enablement, PR, online, email, database, etc.) to ensure high-quality and timely campaign development and execution tailored for the Public Sector.
• Manage and own the Public Sector campaign pipeline for effectiveness and results.
• Collaborate with Partner Marketing to ensure Public Sector campaigns can be leveraged by ISV and/or Channel partners relevant to the government and education markets.
• Collaborate with field marketing to ensure that Public Sector sales is ready to catch campaigns as they launch, providing necessary enablement and resources.
• Communicate effectively and often to ensure all stakeholders, including Public Sector sales and leadership, are aligned on campaign objectives and progress.
• Coordinate campaign implementation schedules to ensure Public Sector campaigns are loaded on time and appropriate contact management strategies for government and education audiences are in place.
• Research new vendor and program opportunities that generate leads at target CPLs, with a focus on Public Sector-specific channels and events.
• Implement testing methodologies (A/B) to continually improve overall Public Sector initiatives, optimizing for engagement and conversion within government agencies and educational institutions.
• Analyze Public Sector campaign results and optimize to increase engagement, lead quality, conversion rates, program performance, and the effectiveness of marketing spend within this unique segment.

Minimum REQUIRED Knowledge, Skills, and Abilities:

• Ideal candidates have 5+ years of experience in B2G (Business-to-Government) demand generation. 
• Marketing experience in a role managing ROI-driven, multi-channel marketing campaigns targeted at Public Sector customers, as well as a strong background working closely with cross-functional teams.
• Strong understanding of demand generation and a track record of owning Public Sector customer campaigns and driving success.
• Knowledge of database marketing initiatives and practices specific to Public Sector data and compliance.
• Track record for delivering under tight deadlines in a fast-paced environment.
• Highly self-motivated, ability to work independently and as part of a team. Ability to thrive in a dynamic, fast-paced environment where you may have to wear multiple hats.
• Ability to work well in a fast-paced environment while managing multiple initiatives, particularly those with unique Public Sector requirements.
• Proven communication, organizational, and time management skills.
• Excellent writing and presentation skills, with the ability to tailor messaging for Public Sector audiences.
• Proficiency in Excel, PowerPoint, Salesforce. Marketo and Tableau a plus.
• College degree or equivalent experience.

Okta is an Equal Opportunity Employer.

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