Public Relations Senior Coordinator

Who are we looking for? 

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Public Relations Senior Coordinator on the External Communications Team. The External Communications Team builds awareness for Choice’s collection of hotel brands and cross-functional, enterprise-wide initiatives and business priorities with consumers, franchisees, the development community, and other critical audiences. As a key member of our External Communications Team, you will assist with daily tasks and support a variety of projects to help share the Choice Hotels story. 

Are you an enthusiastic and self-motivated early-career communicator that wants to learn how to successfully tell stories through communications? We invite you to apply today for our Public Relations Senior Coordinator role today and #MakeItYourChoice.  

Your Responsibilities  

• Support the day-to-day public relations activity for select brands and corporate initiatives by liaising with internal and external partners.  

• Build and maintain relationships with a variety of consumer and trade media by conducting proactive and reactive media outreach.  

• Proactively share potential story angles as well as partnership and activation ideas to help garner media coverage about Choice Hotels in target media outlets.  

• Manage Media Relations inbox, fielding inquiries and fulfilling requests.   

• Coordinate and staff interviews with Choice executives, key stakeholders, and members of the media as needed.  

• Coordinate and support logistics and media strategy for Choice's annual franchisee convention. 

• Maintain PR calendar, media lists, as well as other communications documents.  

• Provide editorial support, leading the drafting and fact checking of PR collateral, including but not limited to press releases, media advisories, briefing books, bios, fact sheets, key messages, quotes, FAQs, and written interviews.   

• Oversee deadlines and key deliverables, as well as quality control and editorial review of content.   

• Oversee the monitoring of media coverage as well as the drafting and distribution of daily clips and weekly reports.  

• Oversee the public relations website including keeping the content current.  

• Assist with budget management, vendor management, and invoice processing for the department.   

• Help implement departmental operational policies, procedures, and guidelines.  

• Attend and staff publicity events and conferences as needed.  

• Other duties and projects as assigned.   

Your Experience, Skills & Competencies  

• Bachelor's degree marketing, communications, journalism, marketing or equivalent experience. 

• At least 2 years’ experience working in a public relations or marketing communications environment. 

• Experience in corporate and/or a PR agency setting is a plus.   

• Ability to project manage, multi-task, and juggle multiple demands and quickly shifting priorities.   

• Strong communications skills (verbal and non-verbal skills, correspondence, writing and editorial ability). Familiarity with Associated Press style.   

• Solid organizational skills including excellent follow-through and attention to detail.   

• Strong collaboration skills and the ability to manage diverse relationships across various departments and levels of the organizations, as well as external stakeholders.   

• Proficient in Microsoft Office, experience with Cision/PR Newswire and Muck Rack a plus.  

• Enthusiastic and self-motivated, with the ability to lead projects proactively.  

• Strong customer service orientation and an overall curiosity about and passion for improvement.  

• Must be able to uphold Choice's Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.  

• Ability to travel to events as needed.   

• Demonstrates key competencies including action-oriented, drives results, and is resilient.  

Your Team  

This is an individual contributor role that will report to the Senior Manager, Public Relations. You will have 1 peer teammate and collaborate with cross functional departments on a regular basis.  

Your Work Location 

As our Public Relations Senior Coordinator, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels. 

Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs. 

Salary Range
The salary range for this position is $70,000 - $80,000 annually.
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
 

• Competitive compensation and benefits, including medical, dental, and vision coverage

• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

• Financial benefits for retirement and health savings

• Employee recognition programs

• Discounts at Choice hotels worldwide

About Choice 

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.  

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.