The future of insurance starts with AI. To date, Shift Technology's AI-powered products have benefitted more than 300 million policyholders globally by reducing underwriting risk, identifying more fraud, and automating critical tasks throughout the claims process. Shift harnesses the power of AI to enable the world’s leading insurance organizations to make better decisions. Our products help insurers improve operational efficiency, reduce costs, and deliver superior customer experiences to their policyholders. Our culture is built on innovation, trust, and a drive to transform the insurance industry by imagining and innovating solutions that impact insurers and their customers - like you! We come from more than 50 different countries and cultures and together we are creating the future of insurance.
As Shift’s Public Relations Manager for Europe, you will play a vital role in maximizing brand awareness for the company in the region. Working closely with the global corporate communications team and local resources you will be responsible for telling the Shift story to journalists covering insurance, InsurTech, and AI/GenAI, in both the trades and business press. You will inform the strategy for localizing the Shift story as appropriate to maximize relevance in a given geography while maintaining Shift brand integrity.
This position is based in Paris, France and reports to the Head of Corporate Communications. Due to the nature of the position, we anticipate this role to be in the office two days per week to connect with our teams and leaders.
What You'll Do- Baseline the program, establish KPIs and drive reporting
- Benchmark Shift’s current media relations efforts in Europe, both individually and relative to peers and competitors
- Define the KPIs that will showcase what “Shift Media Relations Success” looks like
- Make relevant recommendations on engagement strategy with key journalists and publications covering the space
- Develop reporting structure and timing that meets the needs of the larger marketing organization and the business overall
- Own engagement & execute the program
- Coordinate with colleagues (field, product, brand and partner marketing, as well as the local go-to-market teams) to understand which initiatives and campaigns will benefit from media relations support
- Act as a primary point of contact for EMEA-based journalists
- Own localization of news, bylines and other relevant content
- Drive development of localized content relevant to the region
- Have 5-10 years of media relations experience (B2B, SaaS, enterprise technology preferred, insurance industry a plus) in an in-house, or agency setting
- Are a self-starter comfortable working in a fast-paced, high-growth environment
- Possess excellent written and verbal communication skills
- Demonstrate a thorough understanding of the media landscape and how to tell an amazing story
- Are detail and deadline oriented
- Can adapt strategies and tactics to meet changing business requirements
- Are a native/bilingual French speaker also fluent in English (other languages a plus)
Recruitment Process
- Talent Acquisition
- Hiring Manager
- Field Marketing
- Brand and Digital Marketing
- Additional interview with Go to Market leadership could apply
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To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we’d like to highlight:
- Flexible remote and hybrid working options
- Competitive Salary and a variable component tied to personal and company performance
- Company equity
- Focus Fridays, a half-day each month to focus on learning and personal growth
- Generous PTO and paid holidays
- Mental health benefits
- 2 MAD Days per year (Make A Difference Days for paid volunteering)
Additional benefits may be offered by country - ask your recruiter for more information. Intern and Apprentice position are eligible for some of these benefits - ask your recruiter for more details.
At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria.
Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs.
Please be aware of scammers and only trust correspondence that comes from emails ending in shift-technology.com
Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.
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What We Do
Shift Technology delivers AI decisioning solutions to benefit the global insurance industry and its customers. Our products enable insurers to automate and optimize decisions from underwriting to claims, resulting in superior customer experiences, increased operational efficiency, and reduced costs. The future of insurance starts with Decisions Made Better. Learn more at www.shift-technology.com
