Public Relations Manager

Reposted 5 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
4-10 Annually
Mid level
Gaming • Hardware
The Role
Lead and manage PR strategy for APAC, aligning local and global messaging, building media relations, and leveraging AI tools to enhance workflows.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer is looking for a PR Manager / Senior PR Manager to lead public relations across APAC (Japan, Korea, Australia, Southeast Asia, India, Taiwan, and Hong Kong). Based in Singapore, this role owns regional PR strategy and execution, working closely with global PR and local market marketing teams to drive impactful, consistent media coverage for Razer’s brand, products, and services.

Key Responsibilities

  • Lead and manage APAC PR strategy, partnering with local marketing managers to deliver positive media coverage across markets.

  • Work closely with the global PR team to align on messaging and campaigns, translating global goals into clear execution plans for local teams.

  • Develop deep expertise in Razer’s products and services; organize and execute media briefings, product demos, and press engagements.

  • Build and maintain strong media relationships, with a particular focus on Singapore-based media.

  • Drive internal communications to ensure regional teams are aligned on messaging priorities, major announcements, and key events.

  • Regularly surface and share local market PR wins and achievements with HQ to ensure regional visibility.

  • Use AI tools to enhance PR workflows, including media monitoring, research, reporting, and insights generation.

  • Stay closely connected to gaming culture, esports, and consumer tech trends to inform storytelling and media strategy.

Pre-Requisites :
  • 4–6+ years of PR experience (Manager) or 6–10+ years (Senior Manager), ideally in gaming, tech, consumer electronics, or lifestyle.

  • Proven experience managing PR across multiple APAC markets.

  • Established media relationships in Singapore; broader APAC media experience is a plus.

  • Experience collaborating with global PR teams in a matrix organization.

  • Strong communication, organizational, and stakeholder management skills.

  • Comfortable using AI tools to improve productivity and insights.

  • Passion for gaming preferred; otherwise, a solid understanding of gaming, esports, and consumer tech is required.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?

Skills Required

  • 4 - 6+ years of PR experience
  • 6 - 10+ years of PR experience for Senior Manager
  • Proven experience managing PR across multiple APAC markets
  • Established media relationships in Singapore and broader APAC
  • Experience collaborating with global PR teams
  • Strong communication, organizational, and stakeholder management skills
  • Comfortable using AI tools
  • Passion for gaming or solid understanding of gaming

Razer Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Razer and has not been reviewed or approved by Razer.

  • Healthcare Strength Health coverage options include medical plan choices, dental, vision, HSA/FSA, and mental health/EAP, indicating solid core coverage. Global leave and healthcare frameworks are described, reinforcing consistency across locations.
  • Retirement Support A 401(k) with company matching and immediate vesting in some cases supports long‑term savings. This adds tangible value to the core total rewards package.
  • Wellbeing & Lifestyle Benefits Free in‑office lunches on several weekdays and notable employee discounts on company gear enhance day‑to‑day value. Volunteering time and donation matching further complement lifestyle and purpose‑oriented needs.

Razer Insights

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The Company
HQ: Irvine, CA
1,383 Employees
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia. Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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