Senior Account Manager - Hospitality and Lifestyle PR

Posted 8 Days Ago
Be an Early Applicant
Singapore, SGP
Hybrid
Senior level
Marketing Tech
The Role
Leads consumer and lifestyle communications accounts, including client relationships, integrated campaigns, media relations, influencer engagement, partnerships, thought leadership, new business development, budgeting, profitability, and team leadership. Develops strategic communications programs across hospitality, travel, fashion, entertainment, and luxury automotive while providing senior counsel and mentoring account teams.
Summary Generated by Built In
About the Role
You are the captain of the ship — responsible for building strong client relationships, driving sustainable business growth, and leading a team that consistently delivers exceptional work.
As a Senior Account Manager at RICE, FINN Partners, you will lead key consumer and lifestyle accounts, developing integrated communications strategies that connect brands with audiences through compelling storytelling, consumer-led trends, media relations, partnerships, and influencer engagement.
You will combine strategic thinking with commercial acumen, identifying opportunities to grow existing accounts and developing new business. From global hospitality and travel brands to fashion, entertainment, and luxury automotive, you will help clients build relevance, strengthen brand reputation, and lead meaningful conversations.
You will also play a key role in developing talent, strengthening team capabilities, and ensuring the quality and profitability of the practice.
Key Responsibilities
Practice Leadership and Profitability
  • Develop and implement business strategies that support sustainable growth and profitability.
  • Manage account servicing levels, budgets, forecasting, and scopes of work while maintaining high standards of client satisfaction.
  • Identify opportunities to expand existing accounts, develop new revenue streams, and strengthen the practice's market position.
  • Ensure that all work reflects positively on the FINN Partners brand and delivers measurable value to clients.
Client Leadership and Strategic Communications
  • Lead key client relationships, providing strategic counsel and overseeing the delivery of integrated consumer communications programmes.
  • Develop campaigns informed by consumer behaviour, cultural trends, and broader industry developments.
  • Drive thought leadership initiatives, including data-led reports, white papers, and insights on topics such as travel, hospitality, and lifestyle trends.
  • Oversee consumer media relations, influencer engagement, brand partnerships, and collaborations with relevant cultural figures.
  • Identify opportunities to connect consumer-facing communications with broader corporate narratives and enterprise-level business priorities.
New Business Development
  • Identify and pursue opportunities to grow existing accounts and secure new clients.
  • Develop proposals, pitches, and integrated communications strategies for prospective clients across hospitality, travel, fashion, entertainment, and luxury automotive.
  • Build relationships with prospective clients and industry partners to expand the agency's network and business pipeline.
  • Contribute to the development of new service offerings and innovative approaches that strengthen the practice's competitive position.
Team Leadership and Development
  • Lead and develop a team comprising junior team members and account leads, providing direction, coaching, and constructive feedback.
  • Optimize team resources, delegate effectively, and ensure the team delivers high-quality work within agreed timelines and budgets.
  • Identify development needs and strengthen the team's capabilities through knowledge sharing, training, and mentorship.
  • Foster a collaborative, supportive, and high-performing environment that encourages initiative, accountability, and professional growth.
Industry and Market Connectivity
  • Maintain a strong understanding of consumer, lifestyle, travel, hospitality, and cultural trends.
  • Build relationships with consumer media, influencers, industry stakeholders, and potential brand partners.
  • Represent FINN Partners at relevant industry events and networking opportunities.
  • Stay informed about emerging platforms, audience behaviors, and market developments to identify new opportunities for clients and the business.
#LI-Hybrid #LI-AB1
Requirements
  • At least six years of experience in communications or public relations, preferably within an agency environment.
  • Strong experience managing consumer, lifestyle, hospitality, or travel accounts and delivering integrated communications campaigns.
  • Proven ability to lead client relationships and provide strategic counsel to senior stakeholders.
  • Experience in consumer media relations, influencer engagement, partnerships, and thought leadership.
  • Strong commercial acumen, with experience in account profitability, budgeting, forecasting, and scope management.
  • Demonstrated ability to develop new business opportunities and contribute to pitches and proposals.
  • Experience managing, mentoring, and developing team members.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Strong understanding of consumer trends, cultural conversations, and the evolving media landscape.
  • A proactive, entrepreneurial mindset with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Skills Required

  • At least six years of experience in communications or public relations, preferably in an agency environment
  • Experience managing consumer, lifestyle, hospitality, or travel accounts and delivering integrated communications campaigns
  • Ability to lead client relationships and provide strategic counsel to senior stakeholders
  • Experience in consumer media relations, influencer engagement, partnerships, and thought leadership
  • Commercial acumen and experience with account profitability, budgeting, forecasting, and scope management
  • Ability to develop new business opportunities and contribute to pitches and proposals
  • Experience managing, mentoring, and developing team members
  • Excellent written, verbal, presentation, and interpersonal communication skills
  • Strong understanding of consumer trends, cultural conversations, and the evolving media landscape
  • Proactive, entrepreneurial mindset with the ability to manage multiple priorities in a fast-paced environment

Finn Partners Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Finn Partners and has not been reviewed or approved by Finn Partners.

  • Healthcare Strength — Healthcare coverage includes comprehensive medical, dental, and vision plans with employer-paid base employee coverage, plus HSA/FSA options and mental health resources. Wellness support such as an annual subsidy and access to counseling and virtual therapy reinforces breadth of care.
  • Leave & Time Off Breadth — Time off encompasses vacation/PTO, numerous paid holidays, sick and personal days, monthly half-days, Summer Days, and a paid Winter Break. Additional paid time for volunteering and Election Day supports balance and community involvement.
  • Retirement Support — A 401(k) with company matching (100% up to 3% plus 50% on the next 2%) is available after six months. The match structure and eligibility timeline provide tangible support for retirement savings.

Finn Partners Insights

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The Company
HQ: New York, NY
1,005 Employees
Year Founded: 2011

What We Do

1400+ People. 3 Continents. 33 Offices. We are a global integrated marketing agency transforming and inspiring the world of communications every day. A LETTER FROM PETER FINN: DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of an historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing"​ was, and is, for me an important word. I imagined we could be "amazing"​ every day, knowing this is a goal not always achieved but always pursued. A place where talented people could gather and do big things for clients as well as make a difference to the communities important to us. WE LAUNCHED WITH A GROUP WHO SHARED A VISION. This was to be a "new"​ agency model, driven by a collaborative spirit. We asked, "Can we bind our 60-year legacy to the energy and speed of today’s hi-tech world?"​ We had $24 million in fees at our founding. Today, we have more than $85 million in fees, over 700 colleagues and 18 offices across three continents. Our Founding Managing Partners, highly respected colleagues who took the leap with me from our former agency, have been joined by the principals of other great agencies that became Finn Partner companies. So many other talented individuals are with us, too, intrigued by the idea of doing amazing things in an amazing workplace community. WE’VE MADE OUR MARK QUICKLY. Finn Partners has been named “Best New Agency,” “Best PR Agency to Work for in North America” and“Best Mid-Sized Agency of the Year” three times. Now, we’re one of the world’s largest agencies. WE ARE A YOUNG AGENCY. We share the genes of a respected agency that pioneered today’s integrated communications. But we are not them. We are unique. We are ourselves. We are focused on the future, building that future during each amazing day.

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