Public Relations and Digital Reputation Manager

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We are seeking a Public Relations & Reputation Manager to support and execute corporate communications initiatives across Progress Residential and BH. Reporting to the Director of Corporate Communications, this role will play a key part in protecting and strengthening brand reputation through reactive and proactive public relations, digital reputation management and external storytelling.

The Public Relations & Reputation Manager will serve as the day-to-day contact for agency partners, support media response coordination, monitor reputation trends across more than 30 markets and help drive consistent external narratives across owned and earned channels.

This role is ideal for a strong communicator and operator who can take established strategies and execute them with minimal oversight. The right candidate is highly organized, calm under pressure, collaborative across teams and skilled at turning insights and data into actionable communications plans.

ESSENTIAL FUNCTIONS

• Public Relations & Reactive Media Support – Serve as the day-to-day contact for PR, reputation management and communications agency partners, leading execution of public relations strategies.

• Support reactive media relations efforts by researching inbound requests, gathering background information and preparing executive summaries and draft responses

• Coordinate approval workflows for media responses, press materials and reactive communications

• Assist in executing proactive public relations campaigns aligned to company priorities and brand objectives

• Support development of press releases, messaging materials and external communications content

• Monitor media coverage and contribute to monthly communications and KPI reporting

• Digital Reputation Management – Operationalize reputation management strategies to support 30 market locations, partnering with cross-functional teams to support reputation improvement initiatives

• Monitor online sentiment, SERP visibility, review trends and reputation risks across platforms including Google Reviews and other consumer review channels

• Leverage digital tools to identify trends, risks and opportunities and contribute insights and recommendations that improve sentiment, ratings and overall brand perception

• Storytelling & Content Support – Serve as an internal journalist by identifying and developing external storytelling opportunities across the organization

• Conduct interviews and gather information to develop feature stories, executive narratives and newsroom content

• Support ongoing brand narrative development for Progress Residential and BH

• Contribute content for owned channels, including newsroom and LinkedIn support as needed

• Process & Cross-Functional Coordination – Maintain PR policies, processes and standard operating procedures, ensuring communications activities align with established approval processes and brand standards

• Bachelor’s degree in Public Relations, Communications, Journalism or related field

• 8+ years of experience in corporate communications, public relations or reputation management

• Strong experience supporting reactive media relations and reputation management initiatives

• Excellent writing, editing and research skills with strong attention to detail

• Experience coordinating agency partners and managing multiple projects simultaneously

• Ability to analyze data and trends to develop actionable recommendations

• Strong judgment and ability to manage sensitive or high-visibility issues professionally

• Experience working cross-functionally in a fast-moving corporate environment

• Familiarity with reputation monitoring and media intelligence tools such as Meltwater, SEMrush or similar platforms

• Corporate communications and reputation management experience strongly preferred

What you can expect from us:

• Competitive Compensation - Including performance-based bonuses that reward your contributions.

• Comprehensive Benefits Package - Medical, dental, vision, parental leave, 401(k) with company match and more.

• Generous Time Off – Enjoy PTO based on tenure, 13 paid holidays and 1 floating holiday.

• Ongoing Learning and Development - Quarterly summits, town hall meetings and continuous training to support your professional growth.

• A Culture that Celebrates You - We believe in collaboration, recognition and having fun while doing important work.

This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s supervisor at any time based upon Company need.

Employment with Progress Residential is conditional on a satisfactory background and drug screen.

Progress Residential is a proud Equal Opportunity employer, m/f/d/v.