Edelman, Now Hiring:
Public & Government Affairs Analyst
The Account Executive will contribute to daily account management by overseeing small projects and supporting larger initiatives under the guidance of project leaders. The role involves learning and applying Edelman’s various communications and marketing processes and strategies, including public engagement, message workshops, brand engagement, social media campaigns, stakeholder mapping, and master narrative development. The Account Executive will assist account teams in executing these processes for clients.
Basic Qualifications:
At least 2 years of experience in Communications, Marketing, or related fields, such as research, advertising, media, or public affairs.
A bachelor’s degree in a relevant field from an accredited college or university (e.g., Communications, Marketing, Political Science, or similar).
Responsibilities and Expectations:
Communication Skills:
Written Communication: Strong writing skills are essential for creating press releases, emails, blog posts, and social media content.
Verbal Communication: Ability to communicate effectively with team members, clients, journalists, and the public.
Social Media Skills:
Proficiency in managing social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
Ability to craft engaging content and interact with the community in a timely manner.
Media Relations:
Knowledge of how to build and maintain media lists (Public Affairs/Political).
Understanding of how to pitch to journalists and media outlets (Public Affairs/Political).
Ability to interpret media coverage and emerging trends.
Research Skills:
Ability to conduct research on industry trends, competitors, and target audiences.
Familiarity with using tools to track media mentions, sentiment, and coverage.
Responsibilities and Expectations:
Media Monitoring and Media Relations:
Track news articles, blog posts, and social media mentions related to the company or its industry.
Maintain records of media coverage and report on public relations outcomes.
Build and maintain media lists to target appropriate journalists and outlets.
Assist with media outreach efforts, including sending press releases and following up with journalists.
Writing Press Materials:
Draft press releases, media alerts, and other public communications.
Prepare talking points for executives or spokespeople.
Social Media Management:
Help manage social media accounts by creating and scheduling posts.
Monitor social media platforms for engagement and trends.
Respond to comments and messages on social media channels.
Content Creation:
Write articles, blog posts, newsletters, or other materials for external communication.
Assist in preparing presentations and promotional content.
Event Coordination:
Assist in organizing events such as press conferences, product launches, or media tours.
Help with logistics and event promotion.
Research:
Conduct research on industry trends, competitors, and target audiences.
Track the effectiveness of PR campaigns and analyze feedback from the media and the public.
Client Support:
Assist senior PR staff in managing client relationships, including handling inquiries and preparing reports.
Help coordinate client meetings and maintain client communication.
Monitor potential PR crises and assist in preparing response strategies.
Provide administrative support during crisis communication efforts.
Tracking and Reporting:
Monitor the success of campaigns and compile reports with metrics such as media impressions, engagement, and reach.
Assist in tracking the ROI of PR activities and report results to senior team members.
Apply Now!
