We're hiring a Provider Growth Associate (Sales) to work closely with Loulaʼs Founding Sales Lead to grow our doula provider network and build referral partnerships with community-based organizations and healthcare providers. Youʼll play a critical role in expanding our reach and strengthening our connections with birth workers and local partners who serve pregnant and postpartum families.
🚀 What Youʼll DoUse a consistent and thoughtful outreach process (via email, phone, social media, and LinkedIn) to connect with independent doulas, doula collectives & training programs, and community partners.
Educate prospective doulas about Loulaʼs platform, clearly communicating our value and answering initial questions via email and phone.
Prepare qualified leads for onboarding by scheduling intro calls with our onboarding team, preparing relevant materials, and answering initial questions, ensuring smooth handoffs for next steps.
Maintain accurate records of outreach and lead status in our CRM and keep follow-ups consistent and organized.
Identify and engage promising referral partners – including midwifery practices, perinatal clinics, and community organizations – to develop ongoing partnerships.
Surface insights and feedback from sales efforts to help inform our messaging and growth strategy.
Maintain up-to-date knowledge of our services, target audiences, and markets to serve as a trusted and informed point of contact for prospective doulas and partners.
Self-starting and resilient: You're an ambitious go-getter and comfortable working independently in a fast-paced and ambiguous early-stage environment. You’re comfortable hearing “No” and can bounce back when things don’t go your way.
Relationship-first: You’re skilled at building genuine connections with prospective leads and partners – nurturing relationships from first contact to first client served on Loula’s platform. You understand how to build and maintain relationships with warmth and professionalism.
A skilled operator: You can balance the art of relationship building with the complex operations of managing several ongoing workstreams and accounts at once.
A strong communicator: You can quickly understand and clearly explain complex ideas, build trust quickly, and tailor your approach to your audience. You’re comfortable thinking on your feet and are excited about trying new approaches.
Mission-aligned: You care deeply about perinatal health equity, community-based care, and supporting birth workers.
You have 1-3 years experience in consultative sales or consumer sales (bonus points if you’ve done this in a startup environment before). Ideally you’ve worked in a healthcare setting at some point in your career, though we're open to adjacent backgrounds if you're genuinely excited about becoming an expert in the space! Specifically, you’ve:
Conducted introductory sales or consultative calls to qualify leads, understand needs, and educate potential users/stakeholders on the value of a product.
Nurtured relationships and closed deals.
Worked in an early-stage environment to build out new sales channels, launch in new markets, or improve processes to boost sales conversion.
Collaborated cross-functionally with onboarding and marketing teams to improve customer conversion and experience.
On target earnings (base salary + commissions/bonuses) is between $120k - $160k
Generous equity package
Unlimited PTO
Medical, dental, and vision coverage - FSA & HSA options
Access to One Medical, Talkiatry, Peloton, Kindbody, and more
Short & Long term disability insurance, Life insurance
Team fun! Dinners, activities, retreats
California or West Coast preferred, but New York or remote is welcome.
Loula is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic. We are committed to building a diverse and inclusive team.
Skills Required
- 1-3 years of consultative or consumer sales experience
- Experience conducting introductory sales or consultative calls to qualify leads and educate prospects
- Proven ability to nurture relationships and close deals
- Experience maintaining accurate outreach and lead status in a CRM and managing follow-ups
- Experience preparing qualified leads for onboarding and coordinating handoffs with onboarding teams
- Experience identifying and engaging referral partners (midwifery practices, clinics, community organizations)
- Demonstrated ability to work independently in a fast-paced, early-stage environment; resilient self-starter
- Strong written and verbal communication; able to explain complex ideas and tailor messaging
- Collaborated cross-functionally with onboarding and marketing teams to improve conversion and experience
- Mission alignment or strong commitment to perinatal health equity and supporting birth workers
- Startup experience (bonus)
- Prior experience in a healthcare setting (preferred)
What We Do
Loula is a software platform and provider network for independent birth & postpartum doulas who accept health insurance (including Medicaid/Medi-Cal). Doulas typically operate outside of the traditional healthcare system and face an enormous learning curve and administrative burden when trying to accept insurance. This is why we created Loula. Starting with doulas in California, Loula handles their credentialing, contracting, and revenue cycle management so that they can focus on delivering the best quality care to their clients.
Why Work With Us
Loula is a mission-driven, early-stage startup working to make doula care more accessible to the families who need it most. We’re a small, inclusive team that values diversity, collaboration, and trust. Everyone on the team has a voice, and your work directly contributes to meaningful change in perinatal care.
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