The Role
Manages and approves marketing, advertising, and promotional activities for regulatory compliance with UAE CMA requirements. Reviews disclosures and claims, liaises with regulators, maintains campaign records, reports risks, tracks promotional performance and financial metrics, conducts market research, supports campaign strategy, and trains internal teams on compliant promotional communications.
Summary Generated by Built In
HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Promotion Manager to join our team.
Job Overview:
The Promotion Manager serves as the official gatekeeper for all marketing, advertising, and promotional activities across the firm. This role ensures that all public-facing content, campaigns, and investor communications strictly comply with Capital Market Authority (CMA) regulations, protect investors from misleading information, and align with internal business goals.
Your role at HFM:
- Collect required information and data to assess clients' capability and tendency to afford risks, creating detailed risk profiles.
- Conduct market research to understand retail customer needs, preferences, and behaviors regarding CFD products.
- Design targeted promotional campaigns to enhance brand visibility, attract new retail customers, and retain existing clients.
- Collaborate with compliance, legal, and risk management teams to align marketing strategies with company policies.
- Analyze the performance of marketing activities and make recommendations for improvements.
- Prepare regular reports on marketing activities, consumer insights, and regulatory updates for senior management.
- Gatekeeping & Review: Oversee all promotional activities—including print/digital ads, campaigns, roadshows, online content, and seminars—to ensure complete compliance with CMA rules.
- Mandatory Disclosures: Ensure all risk warnings, regulatory disclosures, and licensing details are accurately included in all client-facing and promotional content.
- Accuracy Control: Verify that no misleading, deceptive, or exaggerated statements are communicated to investors.
SCA Liaison & Reporting
- Regulatory Liaison: Act as the primary point of contact between the firm and the CMA.
- Internal Auditing & Record-Keeping: Maintain structured records of all promotional campaigns and activities conducted by the firm.
- Risk & Violation Reporting: Report any compliance risks or promotional violations immediately to Senior Management and the CMA, when required.
Quarterly & Annual Financial/Performance Tracking
Maintain clear records—in coordination with the Finance department and other departments —to make the following metrics available at the end of every quarter and fiscal year:
- Total number of clients acquired through promotional activities.
- Total expenses incurred per promotional campaign.
- Total revenue generated via promotional efforts (including commissions or fees charged for promoting third-party clients).
Internal Guidance & Training
- Staff Education: Educate and train internal teams on distinguishing between formal Promotion (explaining products with specific guidance) and Introduction (referrals without detailed product explanations).
- Compliance Advisory: Provide continuous guidance to marketing and business development teams on what constitutes compliant communication vs. regulated promotional activity.
Requirements
- 1+ year experience in a same or similar function.
- Strong understanding of UAE Financial markets regulations.
- Proven experience reviewing and approving regulated financial marketing content.
- Passed UAE Financial Rules & Regulations examination.
- Accredited by SCA/CMA or eligible to be approved as Promotion Manager.
- Ability to work cross-functionally with Marketing, Compliance, and senior management.
- Strong written and verbal communication.
Skills Required
- 1+ year of experience in the same or similar function
- Strong understanding of UAE financial markets regulations
- Experience reviewing and approving regulated financial marketing content
- Passed UAE Financial Rules & Regulations examination
- Accreditation by SCA/CMA or eligibility for approval as Promotion Manager
- Ability to work cross-functionally with Marketing, Compliance, and senior management
- Strong written and verbal communication skills
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The Company
What We Do
HFM is an internationally acclaimed, regulated multi-asset broker serving retail and institutional clients worldwide. The company provides online trading services and platforms across forex, contracts for difference (CFDs), futures, commodities, stocks, and indices. Its offering emphasizes competitive trading conditions, innovative tools, partner support, and access to multiple global markets through its financial technology infrastructure, helping traders participate in global markets.
