Project Manager, Web Marketing

Posted Yesterday
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Hiring Remotely in USA
Remote
31K-79K Annually
Mid level
Digital Media • Internet of Things • Software
The Role
Manages Kaplan’s web marketing projects from planning through delivery, including resource allocation, timelines, task assignment, stakeholder communication, risk mitigation, and quality control. Uses Asana and Jira to manage backlogs, sprints, documentation, and cross-platform tracking. Collaborates with marketing, web, technical, and subject matter experts to gather requirements and coordinate implementation. The role also applies knowledge of web architecture, release cycles, SEO, A/B testing, Agile methods, CMS platforms, and developer workflows.
Summary Generated by Built In

Job Title 

Project Manager, Web Marketing

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Project Manager for Web Marketing is responsible for the successful delivery of Kaplan’s web projects and products. The role requires expertise in project management and resource allocation. Overall project health will be essential in ensuring Kaplan’s initiatives launch on time and meet the highest standards. The ideal candidate will leverage a proven working knowledge of web architecture, release cycles, AB testing structures, SEO fundamentals, and developer workflows within Asana, Kaplan’s project management system.

Primary Responsibilities

  • Drive web projects to successful completion, meeting deadlines and exceeding quality expectations

  • Plan and allocate resources effectively, creating realistic timelines and assigning tasks to team members within Asana

  • Utilize Asana and Jira to optimize project management processes, improve efficiency, and enhance team collaboration

  • Lead project meetings, providing regular status updates to stakeholders and fostering a

  • collaborative environment to address challenges and mitigate risks

  • Proactively identify and resolve bottlenecks, adjusting project scope or timelines as needed to ensure successful outcomes

  • Collaborate with stakeholders across marketing to gather requirements and flag the corresponding technical needs for the web team to implement, while maintaining documentation within Asana.

  • Partner subject matter experts to ensure seamless project execution, using Asana as a central hub for communication and collaboration

  • Maintain open communication with stakeholders, providing transparent updates and addressing concerns promptly 

Minimum Qualifications

  • Bachelor’s degree in marketing or a related field

  • 3+ years of experience managing delivery of web/digital projects, working in marketing, web production, marketing technology, or marketing operations related functions

  • Experience with project management software (e.g., Jira, Confluence, Asana), including backlog management support, sprint setup and cross-platform task tracking.

  • Experience working within AGILE methodology

  • Working knowledge of AI tools that aid in project management, such as scheduling, communication, and reporting

  • Excellent interpersonal skills 

  • Excellent organizational and time management skills

  • Strong written and oral communication skills

  • Ability to identify risks and provide solutions

  • Positive attitude and deadline-driven

  • Ability to work in a remote, independent environment

Preferred Qualifications

  • Hands-on experience navigating content management systems (CMS), design tools  (e.g. Figma) and user acceptance testing tools (usersnap, proofpoint etc) to review web assets and facilitate developer and stakeholder handoffs.

Beyond base salary, our comprehensive total rewards package includes:
- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.

At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

For full-time positions, Kaplan has three salary grades. This position is Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.
#LI-Remote

Location

Remote/Nationwide, USA

Additional Locations 

Employee Type

Employee

Job Functional Area 

Marketing

Business Unit

00091 Kaplan Higher ED

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws. 

Skills Required

  • Bachelor’s degree in marketing or a related field
  • At least 3 years of experience managing web or digital project delivery in marketing, web production, marketing technology, or marketing operations
  • Experience with project management software such as Jira, Confluence, and Asana
  • Experience with backlog management, sprint setup, and cross-platform task tracking
  • Experience working within Agile methodology
  • Working knowledge of AI tools for project management, scheduling, communication, or reporting
  • Excellent interpersonal skills
  • Excellent organizational and time management skills
  • Strong written and oral communication skills
  • Ability to identify risks and provide solutions
  • Positive attitude and deadline-driven work style
  • Ability to work remotely and independently
  • Hands-on experience with content management systems
  • Experience with design tools such as Figma
  • Experience with user acceptance testing tools such as Usersnap or Proofpoint
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The Company
HQ: Arlington, Virginia
143 Employees
Year Founded: 1947

What We Do

Headquartered in Arlington, Va., Graham Holdings Company (NYSE:GHC) is a diversified holding company whose operations include: educational services, home health and hospice care, television broadcasting, online, print and local TV news, automotive dealerships, manufacturing, hospitality, consumer internet companies, digital marketing, and other emerging operations. Graham Holdings Company delivers quality products and services to today’s students, viewers, customers, patients, and advertisers. What unites our Company is a commitment to excellence across all of our business lines.

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