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The Role
Manages strategic store initiatives from planning through field execution, including piloting technologies, improving customer journeys, developing people strategies, coordinating cross-functional stakeholders, and scaling successful capabilities. Builds project plans, leads communication and change management, analyzes results, and aligns Store Operations, Technology, HR, Finance, Marketing, Real Estate, and field teams to improve customer experience and sales productivity.
Summary Generated by Built In
About the RoleThe Project Manager, New Capabilities will play a key role in developing and implementing strategic initiatives that enhance the customer journey or improve our store operating model to drive incremental sales and profitable growth. This role will collaborate, influence, and strategize with cross-functional business partners to design business solutions, and support implementation of major projects from planning through field execution. This role will integrate and operationalize all planned activities and will be responsible for synthesizing findings, reviewing analysis, developing presentations, and coordinating stakeholder communication to achieve alignment of strategies and plans.
This role reports into the Sr. Manager, Strategic Projects, and will support specific workstreams that help elevate the store experience through tech enablement, customer process enhancements, new real estate strategies, innovation, and elevated or localized people strategies that all drive improved sales productivityWhat You'll Do
Who You Are
This role reports into the Sr. Manager, Strategic Projects, and will support specific workstreams that help elevate the store experience through tech enablement, customer process enhancements, new real estate strategies, innovation, and elevated or localized people strategies that all drive improved sales productivityWhat You'll Do
ORGANIZATIONAL LEADERSHIP
- Builds strong cross-functional partnerships at all levels with Store Operations, Strategy Field Leadership Teams, Finance, Visual & Marketing, Global Tech Solutions (GTS), Human Resources, and Talent Development, amongst others
- Provides project support on various major initiatives, implements clear communication, leads task completion, and measures project results from launch through field implementation
- Acts as an advocate for Stores throughout the process
KEY RESPONSIBILITIES
- Execute project management activities for assigned initiatives — building project plans, aligning stakeholders, and translating strategy into clear, actionable execution from launch through field implementation
- Pilot new capabilities, tools, and technologies — embracing curiosity and experimentation to continuously evolve the store experience
- Lead initiatives in partnership with HR on people strategies, new roles, and reporting to optimize store structures
- Liaise with Global Tech Solutions on new customer journey technology and innovation, from test through implementation
- Partner with Gap Real Estate teams to ensure future strategies meet growth and operational goals
- Identify and lead the path to scale proven initiatives across the field, partnering with Field and HQ teams to uncover new opportunities that drive sales productivity
- Plan change management strategies for post-launch sustainability, defining clear measures of success and providing ongoing status updates and results analysis to stakeholders
- Act as an advocate for Stores throughout the project lifecycle, weighing the impact of initiatives on customer experience, labor, and store execution
Who You Are
KEY EXPERIENCES
- Dynamic, go-getter mentality with a passion for retail, customer experience, and brand storytelling
- Curious and creative — excited by the opportunity to test new ideas and challenge the status quo
- Detail-oriented — able to assess complex situations, analyze data, and capture all project considerations to prevent future issues
- Skilled at prioritization — manages multiple competing priorities and stakeholders, escalating and reprioritizing in the moment
- Strong presenter — conveys project vision with impact and builds compelling, buy-in-driving arguments
- Strong collaborator who builds relationships easily and contributes positively to team outcomes
- Comfortable with ambiguity and energized by dynamic, evolving priorities
- Communication - strong written and oral communicator with knowledge of Microsoft Office, Presentation Templates and Project Management Resources
- Customer-obsessed — consistently thinks about how strategies show up for both the customer and the store team
Skills Required
- Experience or passion in retail, customer experience, and brand storytelling
- Ability to test new ideas, experiment, and challenge the status quo
- Strong attention to detail and ability to assess complex situations and analyze data
- Ability to prioritize multiple competing priorities and stakeholders
- Strong presentation skills and ability to build stakeholder buy-in
- Strong written and oral communication skills
- Strong collaboration and relationship-building skills
- Comfort working with ambiguity and changing priorities
- Knowledge of Microsoft Office, presentation templates, and project management resources
- Customer-focused mindset
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
