- Own and manage operational customer messaging within Salesforce Marketing Cloud.
- Design and build visually engaging, brand-aligned message templates that drive clarity, engagement, and action.
- Develop dynamic email content using AMPscript and related coding techniques to personalize and tailor messaging at scale.
- Optimize subject lines, message structure, and content based on performance and business objectives.
- Develop and maintain Cloud Pages to support customized and personalized journeys and business objectives
Partner with brand, marketing, operations, and digital teams to ensure message consistency and alignment.
Customer Contact Data Integrity Initiative:
- Support a cross-functional initiative to ensure customer contact data is accurate, clean, and actionable.
- Analyze large datasets to identify gaps, and redundancies, as well as collection and maintenance inefficiencies, and structural issues.
- Develop and implement strategies to improve ongoing data collection, validation, governance, and maintenance.
- Engage Sales, Operations, and Customer Experience teams to gather requirements and feedback, and drive adoption of new processes.
Develop reporting and dashboards to monitor data health and completeness.
Customer Portal – Digital Product & Project Management:
- Provide project management support for enhancements and ongoing development of our online customer portal.
- Collaborate with UX/UI designers and digital stakeholders to guide experience improvements and feature evolution.
- Translate business needs into clear, actionable user stories.
- Review and refine Business Requirements Documents (BRDs) for enhancements, new functionality, and defect resolution.
- Coordinate cross-functional stakeholders (IT, product, operations, marketing) to ensure projects are delivered on time and within scope.
- Support prioritization of backlog items based on business value, customer impact, and strategic alignment.
- Bachelor's Degree in Marketing, Communications, or Business Administration, or in lieu of degree
High School Diploma or GED and,
four years of relevant experience
- 5 years of experience in business analysis, project management, digital product support, or marketing technology.
- This position is seated in Windsor, CT, and is in the office 4 days a week, Monday through Thursday, with Work from Home on Fridays.
- Experience working within Salesforce Service Cloud or similar CRM platforms
- Hands-on experience with Salesforce Marketing Cloud (preferred) or a comparable email marketing platform, including:
- Email Studio
- AMPscript
- Cloud Pages
- Journey Builder (preferred)
- Experience working within Salesforce Service Cloud or similar CRM platforms.
- Experience writing user stories, reviewing BRDs, and supporting agile or hybrid project methodologies.
The expected base pay range for this Hybrid position is $95,700 - $140,288. This range represents a good faith estimate for this position. The specific salary offered to a successful candidate may be influenced by a variety of factors, including the candidate’s relevant experience, education, training, certifications, qualifications, and work location.
In addition, this position is eligible for a bonus.
WM (WM.com) is North America's leading provider of comprehensive environmental solutions. Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to put people first and achieve success with integrity. The company, through its subsidiaries, provides collection, recycling and disposal services to millions of residential, commercial, industrial, medical and municipal customers throughout the U.S. and Canada. With innovative infrastructure and capabilities in recycling, organics and renewable energy, WM provides environmental solutions to and collaborates with its customers in helping them pursue their sustainability goals. WM has the largest disposal network and collection fleet in North America, is the largest recycler of post‑consumer materials and is a leader in beneficial use of landfill gas, with a growing network of renewable natural gas plants and the most landfill gas‑to‑electricity plants in North America. WM’s fleet includes more than 12,000 natural gas trucks – the largest heavy‑duty natural gas truck fleet in the industry in North America. Healthcare Solutions provides collection and disposal services of regulated medical waste, as well as secure information destruction services, in the U.S., Canada and Western Europe. To learn more about WM and the company’s sustainability progress and solutions, visit Sustainability.WM.com.
Equal Employment Opportunity
For United States: WM is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
For Canada: WM is committed to the principle of equal employment for all applicants and employees, without discrimination on the basis of all grounds protected by applicable human rights legislation. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please notify us if you require accommodation.
Real ID
In order to travel by air or access federal property, federal law requires individuals have a REAL ID or an acceptable alternative. This position may require the successful candidate to travel by air for business reasons or service federal property. Accordingly, successful candidates must have, or be willing to obtain, a REAL ID or TSA‑approved alternative.
About the TeamWhat is the value of a WM job? At WM we know that the value of a WM job is more than a paycheck. It’s a way to create opportunities for you and your family. This is why we are constantly working to make WM a great place to work and grow a career. We Are WM is what defines the perks of being in the WM family – from benefits, to resources and engagement activities.Skills Required
- Bachelor's degree in Marketing, Communications, or Business Administration, or High School Diploma/GED plus four years relevant experience
- Five years of experience in business analysis, project management, digital product support, or marketing technology
- Position seated in Windsor, CT and in-office four days per week (Monday-Thursday) with work from home on Fridays
- Hands-on experience with Salesforce Marketing Cloud or a comparable email marketing platform (Email Studio, AMPscript, Cloud Pages, Journey Builder)
- Experience developing dynamic email content using AMPscript
- Experience working with Salesforce Service Cloud or similar CRM platforms
- Experience analyzing large datasets to identify gaps, redundancies, and structural data issues
- Experience developing reporting and dashboards to monitor data health and completeness
- Experience writing user stories, reviewing Business Requirements Documents (BRDs), and supporting agile or hybrid project methodologies
