WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
WPP ES's Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agency teams. We coordinate campaigns across Microsoft internal stakeholders, WPP ES global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads that Microsoft then scores and processes according to their sales strategy. Project Execution Leads are a group of client-facing roles that coordinate intake of requests from MS stakeholders (marketers) on one side and MC Program delivery across multiple disciplines on the other.
About the role:Project Execution Lead acts between the Event, Commercial, Social, and Data & Insights MCs and the Microsoft stakeholders. In this role Project Execution Lead plays a key role in receiving full briefings for Marketing Projects, advising stakeholders on MC Program services, processes, SLAs, KPIs and tools, and in co-ordination of the MC delivery.
What you'll do:Planning & Set-up
- Support marketers in developing an integrated and feasible marketing demand generation plan that connects local marketing execution (demand generation) with automated demand generation
- Understand global and local governance for planning, setup and measurement of marketing demand generation activities
- Advise stakeholders on overall MC Program execution processes, SLA, KPIs, tools & services
- Understand targeting criteria and options relative to local marketing priorities, including working with pre-defined target lists
- Ensure past learnings and experiences are documented and incorporated into on-going commercial marketing planning and execution
Execution & Project Management
- Act as the single point of contact for MS marketing projects execution and for operational commercial marketing activities that involve multiple MC Program disciplines
- Create Marketing Projects & Service Requests in the intake tool on behalf of the Microsoft marketer
- Develop the project plan and coordinate marketing execution with all parties involved in an activity - WWP ES and Microsoft stakeholders, and third parties
- Deploy tracking tools to track the execution progress & ensure accurate spend attribution
- Inform stakeholders on progress and resolve issues
- Support Microsoft stakeholders in organizing cadence meetings, share meeting documentation & follow-up on action points related to MC Program activities
Measurement & Reporting
- Ensure measurement plans reflect reporting requirements provided by marketers
- Support marketer's business objectives by providing standard marketing measurement and reporting plans
- Ensure business leads are uploaded in a timely manner to Marketo when needed
- Use reporting provided by Marketing Services teams to provide specific views/information to stakeholders
- Regularly review Marketing Services performance dashboards to understand campaigns performance and lead stage conversions with increased focused on Marketing outcomes and business results.
- Look across multiple marketing activities to find patterns, best practices and alignment/efficiencies
- Support marketing governance, requests, reviews performance of locally created emails using provided dashboards.
Subject Matter Expertise
- Focus on deployment of standard marketing projects; also able to support local non-standard marketing campaigns
- Act as ambassador on global commercial marketing tools & services
- Educate local stakeholders on modern marketing services and tool capabilities
- Attend Modern Marketing Meet-Ups to ensure up to date knowledge
- Bring MC Program discipline expertise into campaigns planning and execution when requested or needed
- High level of compliance with company rules & processes (e.g. data protection, brand guidelines)
- Ability to communicate complex information in a structured way
- Comfortable dealing with senior clients and third-party stakeholders
- Ability to manage multiple events/activities and prioritize effectively
- Strong team player; able to build relationships across culturally diverse stakeholders
- Strong problem-solving skills and attention to detail
- High level of fluency in both Dutch and English
- 2+ years’ experience in executing marketing-related B2B events
- 2+ years’ experience in a client-facing project and/or account management role
- Proven project management experience (including owning KPIs, tracking progress, meeting deadlines)
- Solid skills in Microsoft tools: Word, Excel, PowerPoint, Outlook, Teams
- Currently residing in The Netherlands and holding the legal right to work in the country.
You will get in touch with an unlimited world of international connections and resources, since we operate globally. Therefore, we have a listening ear for your wildest ideas and together we keep stretching our boundaries. We would like you to follow the path you’ve created, and we invest in your personal development. We support a dynamic and feel-at-home kind of workplace.
Our compensation:- Up to 45,000 - euro gross/year, based on experience (inclusive of 8% holiday allowance pay)
- A mobility package to suit your commuting needs.
- Competitive pension benefits.
- Company laptop
- A flexible hybrid schedule that puts your work-life balance first.
- A culture of trust, with a feel-at-home vibe and an international environment.
- Mental health: Complimentary EAP counselling services.
- Wellness pack: our own in-house masseuse, bootcamp initiatives, etc.
- Working with a renowned international customer base, B2B and B2C customers.
- Team events and parties.
Note to recruitment agencies: We are unable to collaborate with external agencies at this moment in time, applications sent won't be processed.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- High fluency in Dutch and English
- At least 2 years of experience executing marketing-related B2B events
- At least 2 years of experience in a client-facing project or account management role
- Proven project management experience, including owning KPIs, tracking progress, and meeting deadlines
- Strong skills in Microsoft Word, Excel, PowerPoint, Outlook, and Teams
- Currently residing in the Netherlands
- Legal right to work in the Netherlands
- Ability to communicate complex information in a structured way
- Ability to manage multiple events or activities and prioritize effectively
- Strong problem-solving skills and attention to detail
- Ability to work with senior clients and third-party stakeholders
- Ability to build relationships across culturally diverse stakeholders
- High compliance with company rules, data protection requirements, and brand guidelines
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.
