Company Description
LGC ASSURE is a business unit within LGC Group, bound together by the core purpose of “Science for a Safer World”. Our mission within LGC Assure is to provide intelligent assurance for our customers and their supply network, primarily in the global food and beverage sector. We achieve this through three primary product and service offerings: certification and standards, digital and data, and testing and science-based services.
Our core products in the food and beverage sector comprise:
BRCGS: Protecting brands with globally recognised supply chain assurance solutions, based in London – UK and Milton – Canada.
INFORMED: Delivering quality assurance through globally trusted testing and certification programs for banned substances, based in Cambridge – UK and Lexington – US.
Safefood360: A leading software provider covering all aspects of compliance, delivered by a team of experienced food industry experts based in Dublin – Ireland / London.
SSAS: World leading screening services in animal sports and human drugs.
Job Description
Reporting to the Head of Marketing, the Marketing Programme Manager will own the lead generation process, campaigns, and brand-building activities for SSAS and Informed, with a focus on providing an outstanding customer experience that will drive retention and growth. This will drive the adoption of existing products and the launch of new products and services.
The role will collaborate closely with the Business Development and Sales teams to drive the generation of quality leads, and to ensure close alignment of campaign timings and targeting. This will be done through the development of globally coordinated campaigns and collaterals, which will be shared through global and regional channels.
The Marketing Programme Manager will be responsible for the marketing budget, and ensure that investments deliver ROI in line with brand priorities. It will involve the recruitment, onboarding, training, people and performance management, development of their team members.
Core Responsibilities:
- To have a detailed understanding of the Informed and SSAS products and services, in order to translate technical details into benefits for the customer.
- Oversee all of the marketing programmes from concept and campaign strategy to final approval of content and deployment of tactical activities.
- Plan and execute a range of online and offline communication strategies / campaigns and NPD.
- Develop messages and customer centric content for integrated marketing campaigns, optimized by channel.
- Develop and execute a content strategy that positions the company as a thought leader and provides valuable technical insights to target audiences. This includes creating and optimizing content such as blog posts, whitepapers, case studies, videos, webinars, and infographics.
- To have a deep understanding of customer engagement and touchpoints with the product throughout its lifecycle.
- Develop strategies to engage existing customers, drive upsells, and foster long-term customer loyalty. This includes customer communication, nurturing programs, customer advocacy initiatives, and gathering feedback for continuous improvement.
- Collaborate closely with cross-functional teams such as sales, product management, and customer success to align marketing initiatives with overall business objectives, all to drive revenue growth and support customer satisfaction.
- Manage campaign and performance against key metrics and ROI.
- Drive a consistent approach to content planning, development, and distribution and share feedback to improve operational efficiency.
- Attend industry relevant seminars, shows and events to increase knowledge of market.
- To develop collateral to support the sales and business development team.
- To manage 3rd party events to maximize effectiveness and ROI.
- To manage lead generation process and contact management through CRM.
- To provide competitive update and market intelligence information to the business.
Qualifications
The job holder will be able to demonstrate the following skills and relevant experience:
- Experience in marketing in the TIC or Sports nutritional sector.
- A degree in marketing or communications, or relevant comparable experience.
- 1-3 years in a managerial role within a marketing or commercial team
- Experience in leading innovative and integrated marketing campaigns from concept to launch
- Experience working with international teams and customers.
- Must have excellent interpersonal and influencing skills.
- Strong CRM and Marketing Automation skills.
- Strong team development skills
Additional Information
The Marketing Programme Manager will be a self-starter with the ability to perform both individually and within a team environment. They will be able to act as both a strategic thinker, and an implementer as well able to demonstrate:
- Excellent oral and written communications skills.
- Strong organisational, administration and time management skills.
- Ability to build and maintain both internal and external relationships.
- Demonstrate experience delivering change and business transformation.
- Conscientious and hard working with a positive attitude.
- Excellent IT skills: Word, Excel, PowerPoint, Outlook, Microsoft Teams, SharePoint packages, Salesforce and Pardot.
The Marketing Programme Manager will be able to demonstrate the following behaviours in line with LGC’s Core Values:
- Passion: Pride in our achievements engenders passion for our work and it translates into our ambition to make the world a safer place.
- Curiosity: We constantly look forward to what's next: our curiosity for today's discoveries makes tomorrow's innovations possible.
- Integrity: A commitment to high ethical standards has been at the heart of LGC since we started testing the integrity of products in 1842.
- Brilliance: We strive to be the very best in everything we say and do. We exceed customers' expectations through innovation and pioneering science.
- Respect: We respect gender, age, nationality, religion and individuality – our diversity is our strength.
What We Do
LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality and range.
LGC’s tools play a key role in customer workflows from discovery applications through to commercial manufacture and enable its customers to: bring new diagnostics and therapies to market; progress research and development; optimise food production; and continuously monitor and enhance the quality of food, the environment and consumer products.
LGC’s 175+ years of scientific heritage, combined with a track record of innovation and value-enhancing acquisitions, has enabled the company to build its product portfolio and expertise, and develop deep relationships with customers, industry partners and the global scientific community.
LGC’s core purpose of Science for a safer world and its core values of passion, curiosity, integrity, brilliance and respect, drive its culture. As of 30 June 2021, it employs 4,350 employees, of which over 1,175 employees hold PhD and/or master’s degrees. Its products and services are delivered by highly qualified and experienced teams, operating from a global network of accredited sites that showcase its scientific and manufacturing capabilities.
