Programmatic Specialist

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description:

Key responsibilities:

• Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives.
• Set up of the programmatic campaigns in the DSPs, ensuring proper configuration (budget, brand safety, viewability, etc) and targeting settings (audience segmentations, geo, devices).
• Monitor campaign performance on a daily basis, making real-time adjustments to bids, budget allocation, and targeting to optimize results and achieve the planned goals.
• Build and deliver end of campaign evaluations in which campaign performance data is translated into key learnings and next steps for the agency counterparts and the client.
• Supports campaigns set up in trafficking and tag management.
• Manage the time management of the implementation flow, from delivery of creative assets to setup the campaigns on time.
• Works closely with Digital and Client Leads, to align campaigns strategies across the broad media eco-system, offline and digital, to create cohesive and multidisciplinary media plans.

Qualifications:

• Bachelor or master’s degree in Marketing, Managements, Business administration, or any other related field
• Interest in the Digital media ecosystem & Programmatic Media
• Good knowledge of Programmatic platforms (DV360, The Trade Desk are preferred, or related platforms from other specialties, as Google Ads, Campaign Manager, Meta Business Manager)
• Familiarity with full-funnel campaigns (awareness, consideration and conversion campaigns) and running multiple digital formats (display, video and high impact formats). DOOH experience is a valuable plus.
• Proficient in Microsoft Excel
• Proficiency in English (B2 Level - spoken and written)

What We Offer

• A dynamic and collaborative team environment
• Hybrid work model (Lisbon-based)
• Continuous training and development opportunities
• Competitive benefits and a culture of well-being
   

Additional Information
Benefits & Perks:
 

• Agile work environment
• 22 days of holidays + 3 wellness days + Birthday day off
• Healthcare insurance for you!
   

Inclusion & Diversity
We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.
If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
 

#LI-Hybrid

 

Location:

Lisbon

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent