What you'll do:
- Develop and execute paid programmatic digital media strategies across various platforms such as DV360, and programmatic channels such as display, video and audio etc to drive New MRR subject to LTV/CAC constraints
- Lead the technical development of the channel; onboard and lead the implementation of third-party tools (FMPs, Creative Optimisation tools) and work with Applied Science to develop in-house bidding and audience-based optimisations
- Plan, launch, and optimise paid digital programmatic campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with agency partners
- Deliver programmatic campaigns comprising of, but not limited to Native, Display, BVOD, YouTube, Outstream, DOOH and Rich Media; in partnership with agency partners
- Manage tag integration and assignment across CM360 and DV360
- Monitor campaign performance closely, analyse key metrics, and steer campaigns to maximise ROI
- Create and refine processes to allow for streamlined ways of working and accurate delivery of tasks
- Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximise incrementality through testing
- Collaborate with the creative optimisation team to develop compelling ad creatives and landing pages that drive conversions
- Own a testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume
- Maintain a strong level of understanding in relation to business and market segments to ensure recommendations and opportunities are aligned with data and industry trends
- Stay up-to-date with industry trends, platform updates, and best practices in paid programmatic advertising to drive innovation and continuous improvement
- Work closely with cross-functional teams, including marketing, analytics, and sales, to align paid digital media strategies with broader marketing objectives and business goals
What you'll bring with you:
- Deep experience running data-driven Paid programmatic marketing programs with global reach
- Extensive experience in growth/performance/ programmatic marketing
- Previous experience building digital programmatic marketing programs
- Hands on SQL knowledge & experience
- Previous exposure at a tech/SaaS company with complex conversion funnels
- Proven ability to work cross-functionally to drive Paid Digital Programmatic ROI
- A strong level of understanding in relation to business and market segments to align with data and industry trends
- Deep understanding of tracking technologies and analytics
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What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
