Programmatic Manager

Posted 12 Hours Ago
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Singapore, SGP
Hybrid
Senior level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Manage and scale regional programmatic display, video and CTV campaigns across Asia. Own performance, run A/B tests, produce reporting dashboards, optimise creatives with the Creative team, leverage automation, collaborate with analysts and other channels to improve campaign efficiency and growth.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We're looking for a Programmatic Manager / Paid Display Manager to join our growing team, based in our Singapore office and looking after markets within the Asia region. This role is a unique opportunity to join a team who have been testing and learning while working closely with different ad platforms to help millions discover our app and web products and save money using Wise. 

You'll be part of a global Paid Display team, consisting of 9 members based in Tallinn and London. While you'll report into Tallinn and collaborate closely with the wider team, you'll need to be comfortable operating with a high degree of empowerment and taking ownership of your markets day-to-day. It's a challenge and a steep learning curve, but you'll have the support of a strong, friendly and committed team.

So what’s the role?

This is an all-round, hands-on performance marketing role — you’ll be building, scaling, and executing programmatic campaigns, using your strategic, data analytics and creative skills to efficiently optimise multiple accounts and drive growth globally. 

  • Owning regional programmatic display and video campaign performance in line
    with growth goals.

  • Contribute to the successful delivery of programmatic CTV campaigns by managing activation, monitoring performance, and providing regular reporting.

  • Evaluating creative performance and working with our Creative team to produce best-in-class display and video ad content to get the Wise story out there

  • We are constantly striving to improve campaign efficiency,  and you will have the opportunity to own the A/B testing process across landing pages, creatives, ad copy and more. 

  • Creation and maintenance of reporting dashboards and weekly/monthly reports, along with contributing to wider team-based plans, presentations, and updates.

  • Making full use of automation solutions available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.

  • Working closely with analysts to spot issues with data as well as opportunities to improve campaign performance 

  • Working with other Performance Marketing channels to share insights and learnings to help maximise performance of campaigns and potentially uncover new opportunities.

Qualifications

What are we looking for?

  • Have at least 4-5 years of experience running large, successful direct response programmatic, video, display and CTV campaigns for a fast-growing business or agency within Asia. Any experience with creative asset making is a bonus.

  • A strong sense of ownership – you'll be the only member in Singapore, so you need to be comfortable making decisions, solving problems independently, and execute freely with the goal of improving performance in your region(s).

  • Team player with a drive to help other people, and impart their wisdom to strengthen the team – even when collaborating remotely.

  • Put the customer first, always. It’s pointless to run programmatic advertising unless you understand how you’re helping the end user.

  • Have a strong analytical mindset. This means being very comfortable and confident in gathering actionable insights from data.

  • You are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs.

  • Have experience running app, display and/or video ads on Google Ads.

  • Have experience running programmatic mobile, display and/or video ads on a DSP.

  • Are proactive and able to prioritise projects on impact, with a low level of supervision.

Additional skills we would value:

  • A good understanding of SQL

  • Experience with scripts for Google Ads 

  • Experience with Looker, Tableau, Lightdash or a similar data visualisation tool

  • Experience in Mobile App Acquisition (e.g., Google App Campaigns, Moloko, Singular) and YouTube ads

Do note that we will not be able to provide visa sponsorships for this role.

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Skills Required

  • 4-5 years running programmatic, video, display and CTV direct response campaigns in Asia
  • Experience running app, display and/or video ads on Google Ads
  • Experience running programmatic mobile, display and/or video ads on a DSP
  • Strong analytical mindset and ability to gather actionable insights from data
  • Ability to own regional markets, make independent decisions, and execute with high ownership
  • Team player who can collaborate remotely and support colleagues
  • Customer-first mindset when optimising programmatic advertising
  • Proactive prioritisation of projects with low supervision

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Leave & Time Off Breadth Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
  • Equity Value & Accessibility RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
  • Parental & Family Support Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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