WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
- Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native to drive campaign performance and ROI, with a focus on healthcare markets. Manage the full campaign lifecycle—from planning and setup to optimization and reporting. Negotiate and manage direct and PMP deals, identify efficient data segments, and oversee audience uploads in DMPs.
- Execute, monitor, and optimize programmatic campaigns to meet client goals, ensuring brand safety, viewability, and accurate attribution. Collaborate with analytics, ad ops, and creative teams for tag management, creative recommendations, and performance insights. Troubleshoot complex issues using deep platform knowledge.
- Serve as a primary contact for clients and media partners, delivering performance insights and reports. Collaborate across teams to share programmatic learnings and enhance cross-channel efforts. Partner with data teams to integrate reporting tools such as Dataroma and Tableau.
- Mentor junior team members, review campaign builds, and share best practices. Stay current on programmatic trends, DSP innovations, and creative opportunities to continually refine strategies
- Support new business initiatives through strategic input and pitch deliverables.
Qualifications:
- 3+ years of hands-on experience in programmatic media buying and planning across multiple channels, with a track record of successful campaign management.
- Strong grasp of digital media metrics, audience segmentation, and targeting, with the ability to translate data into actionable insights.
- Proficient in DSPs (Yahoo DSP, The Trade Desk), DMPs, and ad tech tools such as Liveramp, ad verification, attribution, and tagging systems.
- Skilled in Google Analytics, Excel, and other reporting platforms; able to communicate complex data clearly.
- Experienced in executing emerging channels like DOOH and OTT, and managing tracking pixels, conversion, and attribution models.
- Strong organizational, analytical, and project management skills with proven problem-solving abilities.
- Collaborative, proactive, and adaptable team player with a passion for mentoring junior staff.
- Experience in healthcare marketing and familiarity with HIPAA compliance preferred.
- Committed to continuous learning and staying current with programmatic advertising trends.
Compensation: $85,000 - $95,000
Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.
Skills Required
- 3+ years of hands-on experience in programmatic media buying and planning across multiple channels
- Successful track record managing programmatic advertising campaigns
- Strong understanding of digital media metrics, audience segmentation, and targeting
- Proficiency with DSPs, including Yahoo DSP and The Trade Desk
- Experience with DMPs, LiveRamp, ad verification, attribution, and tagging systems
- Proficiency with Google Analytics, Excel, and reporting platforms
- Experience executing DOOH and OTT campaigns
- Experience managing tracking pixels, conversions, and attribution models
- Strong organizational, analytical, project management, and problem-solving skills
- Collaborative, proactive, adaptable, and able to mentor junior staff
- Experience in healthcare marketing and familiarity with HIPAA compliance
- Commitment to continuous learning and staying current with programmatic advertising trends
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
