The Role
Create, execute, track, analyze, and optimize direct-to-consumer marketing campaigns to meet contractual traffic goals. Review marketing materials, monitor daily performance, adjust tactics, provide campaign insights, and coordinate sales, business intelligence, project management, and production teams. The role requires strong analytical, communication, organizational, project management, and relationship-building skills, plus proficiency with marketing analytics and reporting tools.
Summary Generated by Built In
About Company:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award- winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For Company details, visit our website: www.webmd.com / www.internetbrands.com
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For Company details, visit our website: www.webmd.com / www.internetbrands.com
Education: Any Graduate
Experience: 3-5 years
Work Timings: 2:00 PM to11:00 PM IST
The Program Marketing Manager is an integral member of the Consumer Program Marketing team and is responsible for creating and managing the direct marketing plans to achieve contractual traffic goals (e.g., click goal, visit goal) for direct-to-consumer promotional programs. The role encompasses tracking, analysis, reporting, and optimization of complex marketing campaigns. For the successful candidate, this position offers great opportunity and exposure to marketing analysis and marketing channel execution whilst working in an exciting and highly motivated environment.
The Program Marketing Manager is an integral member of the Consumer Program Marketing team and is responsible for creating and managing the direct marketing plans to achieve contractual traffic goals (e.g., click goal, visit goal) for direct-to-consumer promotional programs. The role encompasses tracking, analysis, reporting, and optimization of complex marketing campaigns. For the successful candidate, this position offers great opportunity and exposure to marketing analysis and marketing channel execution whilst working in an exciting and highly motivated environment.
Responsibilities:
● Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
● Review and approve all marketing materials, including copy and creative, in development
● Ensure best practices are followed
● Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
● Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
● Interface directly with sales and internal teams on specific program performance
● Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns
Qualifications:
● 3-5 years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing, including email, media, and contextual linking
● 3-5 years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing, including email, media, and contextual linking
● Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail
● Strong analytical skills with the ability to complete complex calculations and forecast program delivery
● Strong organizational, project management, and relationship building skills
● Ability to work independently in a fast-paced environment while adapting to the needs of the business
● Meticulous, proactive, solution-oriented, accountable, and result-driven
● Software knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
● Pharmaceutical marketing experience a plus S
Skills Required
- Any graduate degree
- 3-5 years of experience in digital marketing, digital agencies, digital analytics, email marketing, media, or contextual linking
- Excellent verbal and written communication skills
- Fundamental presentation skills
- Strong attention to detail
- Strong analytical skills, including complex calculations and program delivery forecasting
- Strong organizational, project management, and relationship-building skills
- Ability to work independently in a fast-paced environment and adapt to business needs
- Proactive, solution-oriented, accountable, and results-driven approach
- Proficiency with Google Analytics or Adobe Analytics (Omniture)
- Software knowledge of Salesforce, Workfront, SharePoint, Microsoft Suite, MS Excel, and Tableau
- Pharmaceutical marketing experience
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The Company
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
