Program Manager

Salary Range: $125,000.00 - $145,000.00 per year base salary (depends on experience, location, business needs, and market demand).

Who We Are:

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Bank of America, Delta, Discover, Gap, JP Morgan Chase, Sofi and Verizon, rely on Persado to engage customers across their journey, from acquisition communications to online cart conversion. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

We’re seeking an experienced Program Manager with a strong background supporting enterprise clients in the financial services industry. In this role, you will own the end-to-end program management of a large, complex enterprise account, serving as the strategic partner responsible for driving alignment, execution, and measurable business outcomes.

You operate with confidence in high-stakes, cross-functional settings, building alignment across internal and client stakeholders while driving accountability and ensuring seamless day-to-day execution.

This role is primarily remote but requires occasional travel within the New York area for in-person collaboration at the company office (up to once per week) and meetings at client headquarters.

• Lead the planning and execution of complex enterprise programs, coordinating support across onboarding, technical implementation, and value realization workstreams
• Serve as the central point of accountability for program health, proactively managing risks, issues, dependencies, and scope changes
• Develop and maintain integrated program plans across cross-functional teams including Sales, Customer Success, Solutions Consulting, and Product.
• Establish clear communication cadences and executive-level reporting to ensure alignment across client stakeholders and executive leadership
• Drive organizational change management activities required for successful adoption, including stakeholder alignment, process enablement, and operational readiness
• Ensure program outcomes translate into measurable business value, performance improvement, and long-term strategic partnership growth
• Develop, refine and scale program delivery frameworks, governance models, and operational best practices to improve execution consistency across accounts
• Engage with external partners and vendors as needed to ensure seamless integration and delivery
• Provide mentorship, coaching, and support for project management staff

• Bachelor’s degree required; advanced degree or professional certification (PgMP, MSP, PMP) preferred
• Extensive experience in project and program management, including oversight of complex or multi-year programs
• 7–10 years of experience in program management or customer-facing roles supporting large enterprise engagements, ideally working with Fortune 500 companies and within the financial services industry (or 8–12 years of equivalent client-facing experience, preferably in digital marketing)
• 3-5+ years experience with Persado’s product or other technical SaaS products, preferably in a B2B environment
• Experience with various marketing technologies (e.g., Adobe, Salesforce Marketing Cloud, etc.)
• Experience in digital marketing channels (e.g., email, social, web) and various use cases (e.g., Acquisition, Services, Engagement)
• Experience in managing technical implementations and running a/b or muti-variant testing within digital marketing platforms will be considered a plus
• Strong strategic thinking and ability to connect project outcomes with organizational objectives
• Excellent leadership, facilitation, and stakeholder management skills
• Deep understanding of project and program management methodologies (Agile, Waterfall, hybrid, MSP, PMBOK)
• Proven experience managing risks, and high-level decision making
• Exceptional communication, negotiation, and problem-solving abilities

What We Offer:

• Persado’s hybrid working model empowers both remote and in-office work equitably.
• Competitive and equitable compensation with generous benefits packages globally.
• 401k (matching) to prepare for your future.
• We encourage professional growth through our dedicated enablement and training, as well as on demand tools and resources.
• Employee Enrichment Fund to pursue a passion or upgrade your home office.
• Structured onboarding program to ensure a confident start and long-term success for new hires.
• Strong emphasis on career development and mobility, continuous feedback loops and performance management.
• Flexible time off to support work-life harmony (including Summer Fridays)
• #PersadoCares: two paid Volunteer days per year and charitable donation match.
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride - and more).

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.