Program Manager, GTM Community and Education

We are seeking a strategic and execution-driven Go-To-Market (GTM) Program Manager to lead the commercialization of Community and Education initiatives. This role sits at the intersection of product innovation, market strategy, and customer experience. You’ll be responsible for launching and optimizing scalable, revenue-generating products—both educational and community-based—while ensuring strong alignment with our business goals and customer needs.

Commercialization Strategy & Market Analysis

• Identify and evaluate new product and service opportunities through market research and financial modeling.
• Develop business cases including TAM, revenue forecasts, cost-to-serve, margin analysis, and cannibalization impact.
• Identify and pilot monetization models for the online community (e.g., subscription tiers, premium content, paid events, sponsor partnerships).

Product Planning & Roadmapping

• Define and maintain roadmaps for new and existing offerings across education and community domains.
• Collaborate with Curriculum Development, Product, Marketing, and Customer Success teams to guide design, packaging, and pricing.
• Lead alpha and beta testing initiatives, capturing customer feedback and iterating on go-to-market approach.

Service Delivery Model Development

• Establish scalable frameworks for delivery, including SKUs, legal/commercial terms, and compliance standards.
• Coordinate system updates across SFDC, SSO, Identity University/Compass, ServiceNow, and other internal platforms.
• Build and automate delivery processes and support models, including ticketing workflows and staffing plans.

Sales, Partner & Customer Enablement

• Equip internal and partner sales teams with enablement resources—pitch decks, product guides, positioning briefs.
• Create engaging onboarding journeys and customer-facing content (FAQs, videos, documentation).
• Manage external presence across platforms like Identity University and Compass.

Product Launch & Communications

• Own end-to-end launch execution including internal communications, sales readiness, and external rollout.
• Drive customer and partner communication strategies to ensure awareness and adoption.

Performance & Continuous Optimization

• Monitor post-launch product performance against KPIs, financial goals, and customer satisfaction metrics.
• Refine offerings based on customer feedback, support trends, and usage analytics.
• Continuously evaluate and enhance products and offerings to ensure alignment with financial goals and key performance objectives (OKRs).

• 5+ years of experience in GTM strategy, program management, or product commercialization.
• Strong analytical and financial modeling skills; experience with TAM analysis and revenue forecasting.
• Demonstrated success in launching scalable offerings across education, SaaS, or community platforms.
• Experience collaborating cross-functionally across Product, Marketing, Sales, and Support.
• Strong understanding of digital engagement and monetization strategies for online communities a plus.
• Proficiency in tools like SFDC, SNOW, LMS systems, and identity platforms is a plus.

You’ll drive meaningful innovation across our education and community ecosystems—empowering customers while unlocking new revenue opportunities. If you enjoy wearing multiple hats and scaling impact through cross-functional leadership, this role is made for you.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):

Base salaries for employees based in other locations are competitive for the employee’s home location.

Benefits Overview

1. Health and wellness coverage: Medical, dental, and vision insurance

2. Disability coverage: Short-term and long-term disability

3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)

4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children

5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account

6. Financial security: 401(k) Savings and Investment Plan with company matching

7. Time off benefits: Flexible vacation policy

8. Holidays: 8 paid holidays annually

9. Sick leave

10. Parental support: Paid parental leave

11. Employee Assistance Program (EAP) and Care Counselors

12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options

13. Health Savings Account (HSA) with employer contribution

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.  

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability.  Contact [email protected] or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.