The Role
The Program Manager will lead growth marketing initiatives, coordinate teams, analyze funnel performance, and optimize campaigns for customer acquisition and retention.
Summary Generated by Built In
One Impression is India's largest and first of it's kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the U. S. , Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.
Backed by some of the top investors in the country including founders of Livspace, MamaEarth, Vedantu, Wow Skin Sciences, OML, People Group etc. as well as celebrities like KL Rahul, Zakir Khan, Masoom Minawala, our ultimate vision is to capture 25% of the global media spend by becoming the world's de-facto influencer marketing platform.
We are strong believers that our people are the pillars of our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
We are seeking an experienced Program Manager focused on Growth to lead and optimize the activation of diverse marketing activities and channels, with the ultimate goal of driving efficient funnel performance. You will play a pivotal role in coordinating cross-functional teams to identify growth opportunities, remove bottlenecks, and ensure the seamless execution of marketing initiatives that directly impact customer acquisition, activation, and retention.
Key Responsibilities
- Plan, manage, and optimize marketing growth initiatives across various channels and funnel stages to ensure maximum efficiency and impact.
- Collaborate closely with marketing, product, sales, and analytics teams to define objectives, strategy, and execution plans.
- Continuously analyze funnel performance to identify gaps, roadblocks, and opportunities, proposing actionable improvements.
- Implement robust project management practices to ensure timely and effective activation of growth campaigns and activities.
- Track and report on the success of growth initiatives, clearly communicating insights and recommendations to stakeholders.
- Facilitate cross-team communication to ensure alignment and transparency throughout project lifecycles.
- Actively explore new growth strategies, channels, and tactics to enhance overall funnel performance.
Requirements
- 3-5 years of experience in growth marketing, program management, or similar roles, ideally in a fast-paced environment.
- Demonstrated ability to manage complex projects involving multiple stakeholders.
- Strong analytical skills and experience leveraging data to inform strategic decisions.
- Familiarity with growth marketing frameworks, funnels, and channel optimization.
- Excellent organizational, communication, and interpersonal skills.
- Proven ability to drive results and improve funnel metrics significantly.
- Experience with digital marketing tools, analytics platforms, and CRM systems.
Preferred Skills
- Experience in SaaS or marketplace environments.
- Certification in Project Management methodologies (PMP, Scrum, Agile).
- Familiarity with tools such as HubSpot, Google Analytics, Mixpanel, or similar
Why Join Us?
- Opportunity to significantly impact growth and success of a leading company.
- Collaborative, dynamic, and innovative work environment.
- Continuous learning and growth opportunities
Top Skills
Google Analytics
Hubspot
Mixpanel
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
One Impression’s platform helps brands instantly discover and access over 7 Mil+ creators globally ranging from top-tier celebrities to regional nano creators. The platform also provides best-in-class creator pricing, facilitates compliant creator contracts, ensures seamless on-time delivery, automates creator payouts, and allows brands to track campaign performance in real time. The platform enables brands to reliably drive campaigns at scale and speed. The platform is currently active in over 14 countries including India, USA, UAE, Indonesia & more. It is trusted by over 500+ top brands including companies such as Unilever, Amazon, Nestle, Meta to name a few. Learn about One Impression - https://oneimpression.io Start a project - [email protected] Other queries - [email protected]
