Program Manager - CRM Transformation

Reposted 6 Hours Ago
New York, NY
In-Office
94K-152K Annually
Senior level
AdTech • Marketing Tech
The Role
Lead and manage complex marketing and CRM transformation programs across teams and regions, ensuring strategic alignment and successful delivery. Build client relationships and mentor team members while overseeing program execution and budgets.
Summary Generated by Built In

Job Description:

Job Description

We are looking for an experienced Program Manager to lead complex, diverse marketing and CRM Transformation programs for our diverse portfolio of US and global clients. You will navigate the complexities of large-scale marketing programs while ensuring seamless execution across multiple teams, geographies, and client stakeholders. You will have experience managing high-visibility programs in a fast-paced agency environment.

You will work on cutting-edge marketing programs for world-class brands while developing your career at one of the industry's leading marketing agencies. If you are someone who excels in a client-focused environment and can balance strategic thinking with hands-on execution excellence, come join us!

This is a remote/hybrid role. Employees within 90 minutes of our NY, MI, CA or IL offices may expect 3 days a week onsite.

Responsibilities:

Program Strategy & Planning

  • Develop comprehensive program strategies and roadmaps for complex, multi-channel marketing programs spanning digital, traditional, and experiential touchpoints as well as CRM Transformation programs

  • Lead cross-functional planning sessions with creative, strategy, data analytics, technology, and media teams to ensure integrated program delivery

  • Create detailed program charters, scope documents, and success metrics aligned with client goals

Client Relationship Management

  • Be the primary contact for assigned client stakeholders, building trust and maintaining strategic relationships across multiple markets

  • Facilitate regular client communications, including client stakeholder presentations, program reviews, and weekly status sessions

  • Help the working team navigate complex client organizational structures and cultural considerations for global programs

Team Leadership & Coordination

  • Lead matrixed teams of 15-30 professionals across multiple disciplines, including creative directors, strategists, data scientists, developers, and media planners

  • Coordinate resources across regional offices and time zones to ensure program delivery

  • Mentor junior project managers, providing guidance on best practices and career development

  • Foster collaboration between our teams and external partners, including vendors, production companies, and technology providers

Program Execution & Delivery

  • Oversee program execution, ensuring deliverables meet quality standards and deadlines across all workstreams

  • Manage program budgets ranging from $1M-$3M+, including forecasting, tracking, and optimization recommendations

  • Implement risk management strategies and contingency planning for complex, multi-phase programs

  • Lead post-program retrospectives and capture best practices for future initiatives

Required Qualifications:

Education & Experience

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field

  • 5+ years of program management experience in marketing, advertising, or consulting environments

  • Track record managing programs exceeding $2-3M in total investment

  • Experience working with Fortune 500 clients and global brands

  • Experience overseeing and ensuring delivery of CRM Transformation programs

  • Advanced proficiency in project management tools (Smartsheet, Jira, Microsoft Project, or similar)

  • Familiarity with marketing technology stack including CRM systems, marketing automation platforms, data management and eCommerce tools

  • Experience managing large, diverse teams in matrixed environments

  • Experience presenting to executives

  • Cultural sensitivity and experience working across international markets

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

  • Medical, vision, and dental insurance,

  • Life insurance,

  • Short-term and long-term disability insurance,

  • 401k,

  • Flexible paid time off,

  • At least 15 paid holidays per year,

  • Paid sick and safe leave, and

  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-Hybrid

#LI-AJ1

Location:

New York - 150 E 42nd

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Top Skills

Crm Systems
Data Management Tools
Ecommerce Tools
JIRA
Marketing Automation Platforms
Microsoft Project
Smartsheet
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The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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