Program Manager, Brooks Academy

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Responsibilities:

Onboarding

Own the development, delivery, and continuous improvement of onboarding experiences for Footwear and Apparel employees, ensuring programs are engaging, relevant, and aligned with established onboarding objectives.

Partner with HR to create a seamless bridge from New Employee Orientation into Product-specific onboarding and continued learning opportunities throughout employees’ tenure at Brooks.

Manage onboarding materials, tools, and resources that help employees understand the consumer, market, product landscape, and Brooks’ product creation process.

Partner with Footwear and Apparel functional leaders, subject matter experts, and the HR Programs Team to review, refresh, and maintain onboarding content in

360Learning so materials remain current, accessible, and aligned to functional needs.

Capability & Training Programs

Collaborate with Footwear and Apparel leaders to understand foundational behaviors, knowledge areas, and capability needs that strengthen product culture and build functional expertise to support employee effectiveness.

Own the planning and execution of Brooks Academy programs, aligning learning experiences with established capability priorities, business objectives, and participant needs.

Build detailed program plans, budgets, and delivery models in partnership with subject matter experts to ensure high-quality learning experiences are delivered on time and within budget.

Develop e-learning content and digital assets in partnership with Leadership and HR, using the enterprise LMS and 360Learning to broaden access to foundational knowledge and learning resources.

Periodically add deep-dive curriculum modules and facilitate employees documenting learnings, tools, and functional content so the library of training materials continues to grow, evolve, and reflect current ways of working.

Manage and maintain processes and tools to track content updates, add curriculum in key capability areas, and keep employees informed on evolving processes, technologies, consumer insights, and product-world shifts.

Curate and manage internal and external speaker series, bringing in relevant voices and perspectives that expand learning, spark discussion, and connect Product teams to emerging consumer, market, and industry insights.

Partner with presenters to strengthen learner engagement by sharing feedback, and helping translate content into interactive, high-impact experiences.

Monitor and report on employee engagement, learning outcomes, and program impact, then use insights to improve Academy effectiveness over time.

Immersion, Bespoke Experiences & Hands-on Learning

Build strong relationships across Footwear and Apparel Product teams and cross-functionally with Marketing, Sales, and Operations to keep Academy experiences relevant, connected to the business, and grounded in consumer and product realities.

Design and facilitate engaging, creative learning experiences, including multi-day sessions and tailored development opportunities, that broaden perspective and

build the mindsets and behaviors needed for collaboration, invention, shared ownership, and effective product creation.

Manage and facilitate bespoke learning opportunities and development experiences that support employees' role-specific growth and exposure across the business.

Design follow-up resources, communication touchpoints, and feedback loops that help learning stick and support ongoing application beyond program launch or cohort participation.

Stay current on internal and external learning best practices and recommend new tools, ideas, and methods that strengthen Brooks Academy and expand how Product teams learn and grow.

Manage multiple Brooks Academy programs simultaneously, including project plans, timelines, stakeholder communication, implementation activities and delivery outcomes.

Qualifications:

Bachelor’s degree in business, Marketing, Communication, Education, or a related field and/or an equivalent combination of education and experience.
5+ years of related project and/or program management experience, ideally in a product creation, education, event planning, administrative, or consulting environment.
Experience planning, leading, and delivering large-scale programs that bring people together and drive measurable outcomes.
Strong facilitation skills, with the ability to engage groups, encourage participation, and create an inclusive and energizing environment.
Excellent interpersonal and influencing skills, with a demonstrated ability to build credibility and strong working relationships at all levels of the organization.
Proven ability to communicate with clarity, warmth, and confidence in a collaborative, team-oriented, and complex global environment.
Ability to positively influence others and hold teams accountable in a non-authoritative manner through strong relationships and effective communication.
Strong program management skills, including planning, prioritization, organization, and follow-through across multiple concurrent initiatives.
Creative thinker with the ability to turn ideas into engaging learning experiences and continuously improve programs based on feedback.
Excellent verbal and written communication skills, including strong listening skills and the ability to tailor messages to different audiences.
Highly organized with exceptional attention to detail and the ability to balance structure with flexibility.
Knowledge of the product creation lifecycle across Footwear and/or Apparel is a plus.
Demonstrated experience working effectively with senior leadership and leadership teams.
Collaborative leadership style with a passion for helping others learn, grow, and succeed.
Self-driven, curious, and goal-oriented with strong time-management skills and a proactive approach to problem-solving.
Experience with Microsoft Office required.
Ability to travel domestically and internationally (25%).
Passionate participation in Brooks’ sports activities is a plus, but most important is the ability to understand and empathize with the runner and build loyal, engaging relationships with our customers and the Brooks community.
Embraces and lives the Brooks values.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.