Technical Program Management Director, Digital Marketing

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Program & Project Management

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Description: Technical Program Management Director, Digital Marketing
Location: San Francisco, CA and Seattle, WA

The Experience

Salesforce is rethinking how digital marketing gets built and delivered. Our email and messaging platform is shifting to an agent-first model, changing how teams plan, ship, and measure success. As Director of Technical Program Management, you will lead high-impact, cross-functional programs where humans and AI agents work side by side to drive marketing outcomes.
You will lead the transformation of Salesforce's email and messaging operations: keeping today's high-volume systems reliable while delivering the next-generation agentic email platform, powered by Marketing Cloud and Data Cloud. You will align product, engineering, and marketing leadership around a shared vision, and use AI to change how complex programs are planned, tracked, and delivered. This is a high-visibility role that directly supports the priorities of the CMO and CDO.
What success looks like:

• First 90 days: Map the current email and messaging program portfolio, dependencies, and risks. Establish the steering committee cadence and a single source of truth for program status.
• First 12 months: Deliver key milestones of the agentic email platform with no loss of reliability, deliverability, or compliance in current systems. Embed AI-assisted program practices (planning, risk detection, status reporting) across your programs.

What You'll Actually Be Doing

Program leadership

• Own end-to-end delivery of one or more strategic programs: define scope, release plan, program structure, and success metrics tied to business goals.
• Lead cross-team dependencies across scrum teams, functions, divisions, and partners; anticipate and clear blockers quickly.

Executive alignment

• Run steering committees to drive decisions, resolve escalations, and keep business goals and strategic vision on track.
• Be a trusted advisor to executive leadership; deliver monthly program reviews covering progress, risks, and critical issues.

Operational excellence

• Balance run and build: keep current email and messaging systems reliable (production issues, deliverability, compliance) while delivering the new platform.
• Run cross-functional working sessions with Product Owners, Marketing, Scrum Leads, UX, and CX on releases, dependencies, metrics, and status.

AI-enabled ways of working

• Introduce AI-powered approaches to program management and partner with teams building agentic capabilities.

Org and culture

• Foster a collaborative environment that encourages creativity, innovation, and learning.
• Act as a change catalyst, advancing the Technology, Marketing & Products strategy globally.
• Create clarity from chaos.

You're Our Person If

• Bachelor's degree in Business Administration, Information Technology, or equivalent practical experience.
• 10+ years of technical program or engineering management experience at an enterprise technology company, including leading multi-team programs at director scope.
• 7+ years leading SaaS product development programs, with solid understanding of the SaaS business model and product development lifecycle.
• Deep experience with the software development lifecycle and agile methods, adapting them to dynamic environments.
• Proven ability to build credibility with senior executives and drive consensus in a cross-functional, matrix environment.
• Strong analytical and problem-solving skills with a hands-on, detail-oriented approach.
• Experience with portfolio management.
• Excellent organizational, communication, and relationship-building skills.

Even Better If

• Experience with marketing technology, email/messaging platforms, or customer data platforms (e.g., Marketing Cloud, Data Cloud, or comparable tools).
• Familiarity with email deliverability, privacy, and compliance (e.g., CAN-SPAM, GDPR).
• Hands-on experience applying AI or automation to program delivery.
• Experience supporting C-level or CMO/CDO-level stakeholders.

About You

• You have led large-scale, multi-team technical programs in dynamic software focussed environments, e.g. marketing technology, or email/messaging platforms, or customer data platforms.
• You are credible with engineers and executives alike: comfortable going deep on architecture and dependencies, then summarizing for the CMO or CDO.
• You build relationships and drive alignment across product, engineering, marketing, UX, and CX in a matrix organization.
• You are curious about AI and have applied it to how work gets done (planning, automation, reporting), not just to the product.
• You bring calm, clarity, and urgency in complex or ambiguous situations.
• You think customer-first and value transparent communication.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $171,200 - $273,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $205,800 - $298,400 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.