Product Strategist

Posted 2 Hours Ago
Columbia, SC
1-3 Years Experience
Insurance
The Role
Develop a comprehensive strategy for assigned products, capabilities, and solutions, lead implementation and collaboration with multi-functional teams, conduct market research, create marketing strategies, manage product budget, and work on continuous improvement of products.
Summary Generated by Built In


Summary
 
Develop a comprehensive strategy for assigned products, capabilities, and solutions. Leads implementation and ongoing collaboration with multi-functional teams and develops tools & initiatives to establish a sustainable, differentiated, brand-consistent market presence.
Description
 

Location: This role is onsite at 4101 Percival Road, Columbia, SC 29229.

What You'll Do:

  • Develop a product’s long-term vision and strategy, including a 3—to 5-year roadmap. Work with the Manager, subject matter experts, and Lines of Business to develop and implement new products/capabilities/solutions that meet business objectives.

  • Conduct market research to monitor trends and the efficacy of the product suite. Based on tracking and identified trends, make regular recommendations to management. Analyze customer feedback and needs to drive solutions.

  • Create an approach to marketing the product at all stages of its life, including measurable performance metrics. Develop a direct marketing position and messaging that appeals to the market and has a supporting strategy. Partner with the communications area to deliver messaging in creative and enhanced methods.

  • Manage the product budget. Plan and budget/estimate the resources needed. Responsible for contracting, negotiation, service level agreements, and additional duties as assigned.

To Qualify for This Position, You'll Need:

  • Required Education: Bachelor's degree in a job-related field

  • Required Degree Equivalency: Four (4) years of related work experience.

  • Required Work Experience: Three (3) years of product experience (wellness, virtual care, transparency, etc).

  • Required Software and tools: Microsoft Office

We Prefer That You Have The Following:

  • Product analyst experience

  • Project management experience

  • Vendor management experience

Our comprehensive benefits package includes the following:

  • 401(k) retirement savings plan with company match

  • Fantastic health plans and free vision coverage

  • Life insurance

  • Paid annual leave — the longer you work here, the more you earn

  • Nine paid holidays

  • On-site cafeterias and fitness centers in significant locations

  • Wellness programs and a healthy lifestyle premium discount

  • Tuition assistance

  • Service Recognition

What We Can Do for You:

We understand the value of a diverse and inclusive workplace and strive to be an employer where employees across all spectrums have the opportunity to develop their skills, advance their careers and contribute their unique abilities to the growth of our company.

What to Expect Next:

After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements. Management will conduct interviews with those candidates who qualify, with prioritization given to those candidates who demonstrate the preferred qualifications.


 

We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer.

Some states have required notifications. Here's more information

Equal Employment Opportunity Statement

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities.

If you need special assistance or an accommodation while seeking employment, please e-mail [email protected] or call 1-800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.

The Company
HQ: Columbia, SC
10,001 Employees
On-site Workplace
Year Founded: 1946

What We Do

For more than six decades, BlueCross BlueShield of South Carolina has been part of the national landscape. Our roots are firmly embedded in the state. We are the largest insurance company in South Carolina. We are also the only one that has an A+ Superior A.M. Best rating. We are one of the nation's leading government contract administrators. We operate one of the most sophisticated data processing centers in the Southeast and have a diverse family of subsidiary companies.

Our full-time employees enjoy benefits like a 401(k) retirement savings plan with company match, subsidized health plans, free vision coverage, life insurance, paid annual leave and holidays, wellness programs and education assistance. If you are a full-time employee in the National Guard or reserves, we will cover the difference in your pay if you are called to active duty. BlueCross has a dedicated corporate culture of community support. Our employees are some of the most giving in the country. They support dozens of nonprofit organizations every year.

If you're ready to join a diverse company with secure, community roots and an innovative future, apply for a position now!

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