Product Specialist LSV R&B Middle East & Pakistan

Syngenta Seeds is one of the world’s largest developers and producers of seed
for farmers, commercial growers, retailers and small seed companies. Syngenta
seeds improve the quality and yields of crops. High-quality seeds ensure better and
more productive crops, which is why farmers invest in them. Advanced seeds
help mitigate risks such as disease and drought and allow farmers to grow food
using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants,
including innovative hybrid varieties and biotech crops that can thrive even in
challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Key responsibilities of role

 Developing product strategies for a given geography , collaborating with cross-functional teams
to ensure product alignment with business goals
 Define local Target Product Profile, leading product decisions including market positioning and
overall product life cycle management including portfolio shape .
 Planning trials: define the standard varieties, trial seeds allocation and standard key traits for
evaluation of the PLC 6 trials
 Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory
 Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and
promotional activities
 Define and drive New Product Introduction (NPI) strategy and Plans with the Customer
Experience campaigns
 Drive variety naming and activate registration / IP protecting including trials
 Assess value traits & positioning , proposing pricing
 Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing
market trends,values value chain needs including competitors landscape
 Update customer needs and preferences, to support analysis of portfolio health, update of TPP
and prioritize segments/target/market scope…
 Gives technical support to key producers, leverages technical knowledge to the sales team to
prepare sales arguments and after sales support

Knowledge, experience & capabilities

 Product Strategy Development: Experience in developing product strategies and collaborating
with cross-functional teams
 2. Product Lifecycle Management: Knowledge of defining market positioning and life cycle
management
 3. Data Consolidation and Analysis: Experience in consolidating Trial reports to support
advancement decisions and developing promotional activities.
 4. New Product Introduction Strategy: Ability to define and drive NPI strategy including
customer experience campaigns.
 5. Market Analysis and Pricing: Experience in assessing value traits, market positioning, and
proposing pricing strategies based on market trends and competitor analysis.
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Syngenta Role Profile
 6. Customer Needs Analysis: Ability to update customer needs and preferences, support
portfolio health analysis, and update Target Product Profiles.
Competencies
 Ability to conduct market research and analyze customer needs and preferences to identify
opportunities for product development and portfolio expansion.
 Strategic thinking: The ability to think strategically and develop long-term plans for product portfolio
development that align with business goals and customer needs.
 Communication skills: Strong communication skills to collaborate with cross-functional teams,
including sales, marketing, and engineering, to ensure that product development aligns with
customer needs and business objectives.
 Adaptability: The ability to adapt to changing market conditions and customer needs to ensure that
the product portfolio remains relevant and competitive.
 Influencing: Strong influencing skills to inspire and motivate teams to achieve product development
goals and drive innovation