The Role
Own and scale strategic partnerships with major technology companies, driving technically sound integrations, commercial growth, advertiser adoption, and measurable business outcomes. Lead partner initiatives from prioritization through delivery, align Product, R&D, Data, Legal, GTM, and executive stakeholders, and manage technical, privacy, commercial, and competitive risks. Use SQL to analyze impact, define KPIs, lead business reviews, improve partnership processes, and support joint launches, training, and customer adoption.
Summary Generated by Built In
Lead Partner Development Manager, Strategic Partnerships
AppsFlyer’s Partner Development team builds and scales relationships with our top strategic partners, ensuring integrations are technically sound, commercially valuable, and widely adopted by advertisers. We’re looking for a Lead Partner Development Manager to own our relationships with companies like Google, Apple, Amazon, and more, sitting at the intersection of Partners, Product, R&D, Data, and GTM.
You’ll identify and create results that work for our mutual customers, helping reinforce AppsFlyer as the trusted leader in measurement.
What you’ll do:
- Act as the focal point for all inbound and outbound partner initiatives, with regular engagement from working level up to executives
- Manage and scale existing partnerships; identify new areas of growth and opportunity
- Evaluate, analyze, and prioritize inbound partner requests against the AppsFlyer roadmap, driving them to decision and delivery
- Build the case for AppsFlyer and customer needs outbound, influencing partners to adopt them and expand the mutual offering
- Write briefs and requirements, and align stakeholders on scope and external messaging
- Translate partner API, privacy, and attribution updates into product decisions, documentation, and customer communications
- Identify and mitigate partnership risks (technical, commercial, privacy, legal, competitive); own escalations and incidents end to end; define data-sharing guardrails that protect advertiser trust and neutrality
- Build and streamline partner processes (intake, prioritization, escalation paths, documentation, tracking), applying automation and AI tooling to save the team time
- Define and track KPIs for adoption, revenue impact, and integration quality, acting on gaps
- Partner with AppsFlyer GTM teams and partner marketing teams on joint GTM, launches, campaigns, and advertiser adoption; join advertiser calls to unblock adoption
- Train internal teams (regional PDMs, GTM) and partner sales, support, and marketing teams on integrations and best practices
- Use data analysis (SQL) to size impact and validate hypotheses; lead EBRs and business reviews that shape the strategic narrative for partners and leadership
- Lead global business reviews and product overviews for a wide range of stakeholders, including partner executives
- Present in internal and external sessions, sharing insights on AppsFlyer features and partner ecosystem trends
- Connect PMs, Product Marketing, Legal, CS, Support, and executives around partner opportunities, risks, and ongoing requirements
What you have:
- 6+ years in ad tech or a related industry, with proven success building business partnerships with measurable results, owning strategy and execution end to end
- Proven success in a role requiring technical understanding and direct interaction with Product teams; ability to connect business outcomes to product development
- In-depth knowledge of the ad tech ecosystem: advertisers, ad networks, agencies, technology platforms
- Experience with global enterprise companies and partner stakeholders at all levels, including executives
- Comfort with data analysis (SQL) to size impact, validate hypotheses, and back recommendations
- Experience organizing and breaking down strategic objectives into tactical, actionable milestones
- Ability to manage cross-functional and cross-time zone priorities in a global, collaborative environment
- Excellent communication and presentation skills, with the ability to lead meetings and executive reviews
Bonus points:
- Experience as a Program Manager, Product Manager, or Consultant
- Experience working for or with Google or Meta
Skills Required
- 6+ years of experience in ad tech or a related industry
- Proven success building business partnerships with measurable results and owning strategy and execution end to end
- Technical understanding and direct interaction with Product teams
- Ability to connect business outcomes to product development
- In-depth knowledge of the ad tech ecosystem, including advertisers, ad networks, agencies, and technology platforms
- Experience with global enterprise companies and partner stakeholders at all levels, including executives
- Comfort using SQL for data analysis, impact sizing, hypothesis validation, and recommendations
- Experience organizing strategic objectives into tactical, actionable milestones
- Ability to manage cross-functional and cross-time-zone priorities in a global collaborative environment
- Excellent communication and presentation skills, including leading meetings and executive reviews
- Experience as a Program Manager, Product Manager, or Consultant
- Experience working for or with Google or Meta
AppsFlyer Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AppsFlyer and has not been reviewed or approved by AppsFlyer.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as a meaningful part of the rewards package, including private health insurance and wellness offerings like fitness classes. Additional extras such as events, work‑from‑home support, and global mobility opportunities are portrayed as adding tangible value beyond cash compensation.
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Equity Value & Accessibility — Equity is framed as broadly accessible, with stock options described as available to all employees. This expands the total rewards mix and can make overall compensation feel stronger even when salary alone is debated.
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Strong & Reliable Incentives — Total compensation in certain technical and revenue roles is presented as capable of reaching competitive levels, implying meaningful upside where role/market fit is strong. Sales compensation is described as potentially attractive on-target, which can reinforce perceived earning opportunity when performance aligns with plan design.
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The Company
What We Do
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
