POSITION TITLE: Product Owner- Collaboration & Digital Workplace
STATUS: Exempt
COMPENSATION RANGE: $119,000 - $126,000 Annually with 10% bonus potential.
LOCATION: Based out of our beautiful West Creek Office, located at 12580 West Creek Pkwy, Richmond, VA 23238. Hybrid schedule is offered, in office 3 days a week, work from home 2 days a week, after training and probationary period is completed. Applicants must reside in the state of Virginia to be considered for the position, no relocation assistance offered.
REPORTS TO: Chief Technology Officer (CTO)
Job Summary
The Product Owner – Collaboration & Digital Workplace is responsible for defining, owning, and continuously improving Virginia Farm Bureau’s enterprise collaboration and internal communication platforms. This role ensures that collaboration tools are intuitive, reliable, secure, and aligned to how VAFB employees work across corporate and county office locations.
Platforms in scope include Microsoft 365 (Teams, SharePoint, OneDrive), the VAFB intranet, Webex collaboration, enterprise video solutions, and telephony/unified communications. The Product Owner acts as the primary business and experience owner for these capabilities—setting vision, prioritizing outcomes, and ensuring platforms deliver measurable value to the organization.
Key Responsibilities
Product Ownership & Vision
- Own the end-to-end collaboration product portfolio for VAFB, including Microsoft 365 collaboration services, intranet, video, and telephony
- Define and communicate a clear product vision and roadmap aligned to workforce productivity, hybrid work, and internal communications needs
- Translate business and field office needs into prioritized product outcomes and feature enhancements
User Experience & Adoption
- Champion a consistent, user-friendly digital workplace experience across all collaboration tools
- Ensure collaboration platforms meet the needs of:
- Corporate teams
- County field offices
- Distributed and mobile users
- Partner with Communications, HR, and Change Management to drive adoption, training, and awareness
- Establish success metrics such as usage, satisfaction, reliability, and adoption, and adjust priorities based on insights
Intranet & Internal Communications Partnership
- Serve as the product owner for the VAFB intranet, ensuring it functions as a trusted, engaging “front door” for employees
- Partner with Corporate Communications to align intranet capabilities to content strategy and messaging needs
- Balance ease of content publishing with appropriate governance, structure, and platform standards
Governance & Policy Ownership
- Define collaboration governance intent, including:
- Workspace (Teams/Sites) lifecycle
- External collaboration guardrails
- Supported use cases and standards
- Partner with Information Security, Compliance, and Legal teams to ensure collaboration tools support regulatory, records management, and data protection requirements
- Ensure governance policies are practical, defensible, and properly executed by platform administration teams
Delivery & Cross-Team Coordination
- Maintain and prioritize the collaboration product backlog
- Work closely with:
- Microsoft 365 Administrators
- Unified Communications / Telephony teams
- Service Delivery and Operations
- Act as the escalation and decision point for collaboration experience tradeoffs (usability vs. control, speed vs. risk)
Vendor & Financial Stewardship
- Act as the primary product counterpart for collaboration vendors (e.g., Microsoft, Cisco, telephony providers)
- Stay informed on vendor roadmaps and evaluate new capabilities for alignment with VAFB needs
- Partner with leadership on licensing optimization and roadmap-driven investment decisions
Required Qualifications
- 7+ years of experience in a Product Owner, Product Manager, or digital workplace leadership role
- Demonstrated experience owning or leading enterprise collaboration platforms (Microsoft 365, intranet, UC)
- Strong understanding of how collaboration tools enable productivity in distributed organizations
- Proven ability to influence across business, technology, and operations without direct authority
- Experience working in regulated or risk-aware environments
Preferred Qualifications
- Experience supporting large field or county-based organizations
- Familiarity with insurance, financial services, or similarly regulated industries
- Experience partnering with internal communications or change management teams
- Background in Agile, product-led, or platform-oriented operating models
Key Skills & Competencies
- Product vision and roadmap ownership
- User-centric design and experience thinking
- Stakeholder engagement and executive communication
- Governance and policy translation
- Vendor and financial acumen
- Change management and adoption leadership
BENEFITS OVERVIEW
At VA Farm Bureau, we provide an exceptional benefits package, including ongoing job development and support in all roles, paid training and continuing education reimbursement, medical and dental insurance available on your first day, generous employee 401K contribution, excellent Paid Time off (PTO) plan and more!
Virginia Farm Bureau Companies provide equal employment opportunity in all aspects of employment without regard to race, color, national origin, religion, gender, pregnancy, age, disability, orientation or veteran status.
Skills Required
- 7+ years of experience in a Product Owner, Product Manager, or digital workplace leadership role
- Experience owning or leading enterprise collaboration platforms, including Microsoft 365, intranet, or unified communications
- Strong understanding of how collaboration tools enable productivity in distributed organizations
- Ability to influence across business, technology, and operations without direct authority
- Experience working in regulated or risk-aware environments
- Experience supporting large field or county-based organizations
- Familiarity with insurance, financial services, or similarly regulated industries
- Experience partnering with internal communications or change management teams
- Background in Agile, product-led, or platform-oriented operating models
What We Do
Nearly a century ago, Virginia Farm Bureau made the state’s farmers a promise – to protect and preserve what they’d labored so hard to create. A promise to do our part to ensure a bright future for our children, and our children’s children. Today that promise extends beyond farmers. And when you’re with Virginia Farm Bureau, you have an important role in upholding it. The Virginia Farm Bureau family of companies includes: • Virginia Farm Bureau Federation • Virginia Farm Bureau Mutual Insurance Co. • Benefit Design Group Inc. • Employee Benefits Corporation of America • Countryway Insurance Co. Virginia Farm Bureau Federation is a membership organization focused on supporting and growing Virginia agriculture. Membership includes access to exclusive leadership programs, commodity representation, agricultural marketing and business development assistance, products, insurance and other services. Since 1950, Virginia Farm Bureau Mutual Insurance Co. has been protecting our members’ interests. We offer auto, home, farm and life insurance and more. We strive to be a leading insurer for all Virginians while remaining the foremost provider to Virginia's farmers. Employee Benefits Corporation of America is among the largest marketers of group insurance plans in the mid-Atlantic region and provides a variety of health care products and carriers. Benefit Design Group Inc. is a licensed and bonded third-party administrator providing sales, service, billing and administrative support for more than 400 brokers and 2000 employer groups in the Mid-Atlantic region. Countryway Insurance Co. sells products through a network of independent agents in eight northeastern states, Virginia and Kentucky. We focus on the needs of farms and rural communities. Virginia Farm Bureau is based in Richmond, Va., with over 1,000 employees throughout the state and on the Eastern Seaboard. We’re a community-oriented company deeply rooted in every county across the state, and we're expanding!
