About Us:
BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.
Job Description:
The Product Line Manager – Bag is responsible for the overall strategy, lifecycle management, and financial performance of BW Converting's Bag product portfolio, including the Hudson-Sharp brand. Reporting to the Senior Director of Product Management & Strategic Marketing, this role leads product strategy from market analysis and product development through commercialization and ongoing portfolio optimization. The Product Line Manager partners cross-functionally with Engineering, Sales, Marketing, Operations, and Supply Chain to drive profitable growth, increase market share, and deliver innovative customer-focused solutions.
Key Responsibilities
- Develop and execute product lifecycle and multi-generation product strategies.
- Lead new product development (NPD), product launches, and portfolio management initiatives.
- Analyze market trends, customer needs, and competitive activity to identify growth opportunities.
- Develop go-to-market strategies, product positioning, pricing, and sales enablement tools.
- Drive revenue growth, profitability, market share, and product vitality goals.
- Partner with Sales, Marketing, Engineering, and Operations to execute strategic initiatives.
- Manage product line forecasting, pricing, and P&L performance.
- Build strong relationships with customers, channel partners, and key stakeholders while serving as the voice of the customer.
Qualifications
- Bachelor's degree in Business, Engineering, Marketing, or related field.
- 5+ years of Product Management or Product Development experience in capital equipment or industrial manufacturing.
- Proven success launching new products and managing product portfolios.
- Strong financial, strategic, and analytical skills with P&L experience.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Flexible packaging or bag/pouch industry experience preferred.
- Ability to travel internationally.
Core Competencies
- Product Strategy & Lifecycle Management
- Market Analysis & Customer Insights
- New Product Development
- Go-to-Market Strategy
- Financial & Commercial Acumen
- Cross-Functional Leadership
- Strategic Thinking
- Customer Focus
- Innovation
- Continuous Improvement
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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.
Company:
BW ConvertingSkills Required
- Bachelor's degree in Business, Engineering, Marketing, or related field.
- 5+ years Product Management or Product Development experience in capital equipment or industrial manufacturing.
- Proven success launching new products and managing product portfolios.
- Strong financial, strategic, and analytical skills with P&L experience.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Ability to travel internationally.
- Flexible packaging or bag/pouch industry experience.
Barry-Wehmiller Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Barry-Wehmiller and has not been reviewed or approved by Barry-Wehmiller.
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Retirement Support — A 401(k) with immediate vesting and a defined company match is provided, supporting structured long‑term savings. Plan specifics are documented in the current benefits handbook.
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Parental & Family Support — Paid parental leave is available for both birth and secondary caregivers, complemented by family‑building supports such as fertility benefits. Company‑paid disability coverage offers additional income protection around family events.
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Wellbeing & Lifestyle Benefits — A wellness incentive program can significantly reduce medical premiums when requirements are met. Telehealth and second‑opinion services, along with other resources, broaden everyday support.
Barry-Wehmiller Insights
What We Do
We’re Building A Better World. We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do. Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!
