Product Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
Lund, SWE
In-Office
Senior level
Industrial
The Role
Drive product launches, define positioning and messaging, develop go-to-market strategies, coordinate cross-functional stakeholders, track performance, and support product marketing activities for B2B engineered solutions within the Welded and Circular Technologies business unit.
Summary Generated by Built In

Alfa Laval is looking for a Product Marketing specialist.  

 

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too. 
  

About the job  

We are looking for a dynamic and result-driven Product Marketing specialist for our Business Unit Welded and Circular Technologies (BU WCT) within Alfa Laval’s Energy Division. What do we do? We are committed to empowering our customers for the future with innovative & engineered solutions for heat exchange and separation technologies.  
In this role, you will join a new product marketing team and contribute to the development of our work within the business unit. Your responsibilities will include driving, develop, and executing product marketing activities, such as new product launches, value proposition definition, and other strategic initiatives across the business unit. As product marketing specialist, your mission is to connect and bridge market insights and customer needs with innovative and impactful product strategies, not only ensuring our offerings’ technical advantages are promoted but also powerfully positioned and differentiated in the marketplace. You will translate business priorities into effective campaigns and activation activities, while coordinating and aligning efforts across channels, markets, and stakeholders to maximize impact.

 
Key Responsibilities  

  • Product launches & go-to-market strategies: Drive, deliver and monitor successful product and service launches in collaboration with product management, key markets stakeholders and customers. 

  • Product positioning & messaging: Own and develop differentiated positioning and messaging for current and new products and solutions, including value propositions, benefits, personas, features, USPs. 

  • Performance reporting: Maintain an overview and follow-up across ongoing projects and activities. 

  • Foster collaboration amongst teams: Collaborate closely with product management, central and local sales teams, divisional and local marketing teams and other stakeholders to ensure alignment, coordination and effective execution of initiatives across regions and functions. 

  • Support overall product marketing activities 

 

This position is located in Lund (Sweden) and you report to the Head of Product management & Product Marketing The position is a temporary role until 2028-01-31, covering a parental leave. 

 

What You Know  

  • Bachelor's degree in marketing, Business, Communications, or related field. 

  • Minimum 5+ years of experience within marketing, communication, product marketing, or related commercial roles—preferably in a global B2B environment. 

  • Experience with product launches, digital campaigns, or other cross-functional marketing projects. 

  • Strong project management, coordination, and stakeholder management skills, with the ability to drive activities across multiple functions and markets. 

  • Solid understanding of segmentation, positioning, and customer-oriented marketing principles. 

  • Proficient in English, both verbally and in writing. Additional languages such as Swedish, French or Italian is a plus.  

 

Who You Are  

  • Self-starter, hands-on, proactive, and results driven. 

  • You are a proactive and structured professional with strong coordination and project management skills. 

  • Market- and customer-focused; connects needs with innovation. 

  • Curious, analytical, and motivated by outcomes. 

  • Good at building networking within a matrixial organization. 

 

What’s In It for You 

 We offer a challenging position in a global, open, and friendly environment, and in a multi-cultural team. Your work will have a true impact on Alfa Laval’s future success. The nature of the job also means that you will cooperate closely with many different parts of our organization, building both a broad business knowledge as well as a global network of colleagues. 
 

Assessment practicalities     

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. Playing the games is mandatory.      

As part of our commitment to maintaining a safe and secure workplace, we conduct background checks on final candidates for this role.    

 

Alcohol and drug testing 

As part of Alfa Laval’s commitment to a safe and healthy workplace, alcohol and drug testing are applied during the pre-employment process.  

For more information, please contact 

Emma Gräns, Head of Product Marketing and Product Management [email protected]  

Tanja Sukaj, Talent Acquisition Partner, [email protected]   

For union information, please contact:    
Monica Anderberg, Unionen, at [email protected]   

Johan Ranhög, Akademikerna at Johan.Ranhö[email protected]   

Stefan Sandell, Ledarna at [email protected] 

We are reviewing applications continuously so make sure to send in you as soon as possible before 30 of June 2026. Please note that if the right candidate appears, the advert will be closed earlier. Due to GDPR, we don’t accept applications sent directly via email. 

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum 5+ years experience in marketing, communication, product marketing, or related commercial roles (preferably global B2B).
  • Experience with product launches, digital campaigns, or other cross-functional marketing projects.
  • Strong project management, coordination, and stakeholder management skills.
  • Solid understanding of segmentation, positioning, and customer-oriented marketing principles.
  • Proficient in English, both verbally and in writing.
  • Knowledge of additional languages such as Swedish, French, or Italian.
  • Complete mandatory Pymetrics assessment games as part of application process.
  • Pass background checks and pre-employment alcohol and drug testing.

Alfa Laval Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alfa Laval and has not been reviewed or approved by Alfa Laval.

  • Retirement Support 401(k) support is described as generous in U.S. postings, and the retirement plan is a notable strength alongside core coverage.
  • Healthcare Strength Medical, dental, and vision coverage are core parts of the package, and health insurance is often described positively in U.S. materials.
  • Leave & Time Off Breadth PTO and paid holidays are standard, with options like purchasing additional PTO expanding flexibility for some roles.

Alfa Laval Insights

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The Company
HQ: Lund
13,646 Employees
Year Founded: 1883

What We Do

Pioneering positive impact! Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world. Alfa Laval is a leading global provider of first-rate heat transfer, separation, fluid handling products separation, and fluid handling products. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements – in energy, the environment, food, and the marine industry. Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide. We welcome your engagement, comments and questions - our guidelines and moderation policy for Alfa Laval channels on social media can be found here: https://www.alfalaval.com/legal/community-guidelines/ Personal data will be handled in accordance with the Alfa Laval Privacy Policy. https://www.alfalaval.com/privacy

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