Product Marketing Specialist

Posted 2 Days Ago
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Atlanta, GA, USA
In-Office
Mid level
Information Technology • Logistics • Other • Software • Consulting
The Role
Support go-to-market plans for SaaS products, conduct market research, create marketing assets, and assist in marketing campaigns and product launches.
Summary Generated by Built In
Job Description

About 4flow 

4flow is a global leader in supply chain delivering end-to-end solutions for some of the world’s most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation. 

Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America.

The 4flow vision

4flow is the trusted global leader in end-to-end supply chain optimization. Our dedication drives us to make a positive, sustainable impact for our customers, the environment and society.

What your new challenge will look like

  • Support the execution of go-to-market (GTM) plans for the SaaS platform, including product launches, positioning, and messaging.

  • Partner closely with product and sales teams to understand product capabilities, customer needs, and market trends.

  • Assist with market research, competitive analysis, and customer insights to help define target segments, buyer/user personas, and value propositions.

  • Create and maintain product marketing assets such as sales decks, product one-pagers, case studies, website content, and videos.

  • Support demand generation and marketing teams by providing product messaging, campaign inputs, and sales enablement materials.

  • Assist with preparing presentations and materials for customer meetings, internal stakeholders, and industry events.

  • Help plan and execute marketing campaigns by coordinating with demand generation teams and supporting external vendors, including paid media providers.

Why you belong at 4flow

  • 3–5 years of experience in B2B product marketing, preferably in SaaS, enterprise software, or supply chain technology.

  • Experience supporting product launches, GTM initiatives, or sales enablement programs.

  • Strong writing and communication skills, with the ability to translate technical concepts into clear, customer-focused messaging.

  • Comfortable working in a fast-paced, growth-oriented environment and collaborating across teams.

  • Highly organized, detail-oriented, and eager to learn and grow within product marketing.

What we offer

Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.

Skills Required

  • 3-5 years of experience in B2B product marketing
  • Experience in SaaS, enterprise software, or supply chain technology
  • Strong writing and communication skills
  • Comfortable working in a fast-paced environment
  • Highly organized and detail-oriented
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The Company
Atlanta, GA
599 Employees
Year Founded: 2000

What We Do

4flow provides consulting, software and services for logistics and supply chain management. More than 700 4flow team members leverage their supply chain expertise and IT know-how to best serve our customers at 18 locations around the world. Around the globe, we develop and implement lean and sustainable supply chain strategies for our clients’ businesses. Our clients come from a variety of industries including: vehicle manufacturers and suppliers, consumer goods and retail, industrial machinery manufacturers, medical technology, basic materials, spare parts, renewable energy, high-tech and telecommunications, and logistics service providers (LSP). 4flow and its customer AGCO were honored with the prestigious German Award for Supply Chain Management in 2016, presented by BVL International. Our consulting expertise at 4flow ranges from implementing lean logistics, designing and optimizing networks, managing and optimizing transportation to improving inventory, managing international supply chains and customs processes as well as enhancing import and export processes. 4flow vista® is the standard software for supply chain design and optimization. 4flow management handles the routine planning, optimization and operation of customers’ supply chain networks worldwide. 4flow research develops practical innovations, and conducts supply chain research relevant to the industry.

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