WHAT YOU GET TO DO:
- Develop positioning and messaging that differentiates Loadsmart offerings in the market, specific to the target audience’s challenges, opportunities, and needs.
- Gain a deep understanding of how our customers buy, their buying criteria and process; become the expert on competitors and strategies to win against them.
- Enablement: Communicate the value proposition of services to sales and marketing teams; support creation of materials (e.g., data sheets, white papers, e-books, web content, social posts, blogs, webinars, events) to drive the buyer journey and go-to-market strategy.
- Go-To-Market: Collaborate with product teams to plan and integrate launches into buyer-focused marketing programs; align with product managers to understand customer needs, key features, and roadmap; serve as the bridge between product, marketing, and sales.
- Buyer Profiles: Conduct buyer interviews and market research to develop robust, insight-driven personas.
- Collaborate: Generate actionable, data-driven insights to shape product, sales, and marketing strategies.
REQUIRED QUALIFICATIONS:
- 3+ years of experience in product marketing within SaaS and logistics industries
- Proven success in go-to-market strategy, product launches, and cross-functional collaboration
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
- Skilled in using tools like HubSpot, Salesforce, and analytics platforms to drive campaign performance
- Excellent written and verbal communication with a track record of impactful content creation
Loadsmart Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Loadsmart and has not been reviewed or approved by Loadsmart.
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Leave & Time Off Breadth — Unlimited PTO (“Loadie Time Off”) and sick time are described in postings as available without a limit, broadening flexibility for time away. Availability is noted across many U.S. roles, though exact application can vary by position and location.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is consistently cited in job postings, indicating a solid core health offering. This breadth forms a standard tech-style benefits baseline for U.S. employees.
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Equity Value & Accessibility — Stock options are frequently offered and positioned as competitive alongside base pay and other benefits. This ownership component is presented as a meaningful part of total rewards.
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What We Do
We are industry veterans and data-scientists using innovative technology to fearlessly reinvent the future of freight. As the ‘nerds of logistics’, we seek intelligence in data to solve deep-rooted inefficiencies in the industry. We give shippers, brokers and carriers access to our data connections (linking supply and demand) and suite of award-winning solutions to strike the perfect balance of cost and service. We’re creating a more efficient and environmentally responsible way to move more with less. For more information, please visit: https://loadsmart.com









