Product Marketing Specialist

Posted 9 Days Ago
Draper, UT
77K-92K Annually
Entry level
Fintech • Software
The Role
The Product Marketing Specialist at BILL will drive the strategy and execution of go-to-market (GTM) strategies for financial automation software. They will manage multiple product and feature launches, collaborate with cross-functional teams, and ensure that messaging resonates with customers. Success will be measured by business metric outcomes and stakeholder engagement.
Summary Generated by Built In

Innovate with purpose


At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.


Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.


At BILL, we listen, learn, and lead—fostering collaboration and a drive for continuous growth. We’re committed to building a diverse and inclusive workplace that values each person’s unique skills and experiences. Even if you don’t meet every requirement, we’d love to hear from you—you might be just what we’re looking for, whether in this role or another.


✨ Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

The Product Marketing team within BILL is the driving force behind getting products to market and growing their impact on customers and the business. We represent the voice of the customer - before, during, and after launch, articulate a product’s value in a way that resonates with customers and differentiates vis-a-vis the competition, and drives product adoption, retention, and advocacy.  

At BILL, the product marketing team works cross functionally with Product, Growth Marketing, Support, Sales, Customer Success, Brand, Growth, Creative, Analytics, and Legal, making it an extremely dynamic and influential part of the organization. You’ll be responsible for driving both strategy and execution across the entire GTM lifecycle and be responsible for supporting growth in key business metrics.

This role will be focused on executing a high volume of product and feature launches, helping to drive strategies for growth and retention, leveraging research to help craft  compelling positioning and messaging, and coordinating multiple projects across various teams at once. 

Success will be measured through both your ability to deliver against business metrics and your ability to engage and influence cross-functional stakeholders.

We’d love to chat if you have:

  • Excellent communication: You communicate effectively (and proactively) with cross-functional teams to ensure everyone is aligned on high profile projects. You also teach, train and inform – you are the “storyteller” for your product.  
  • Project management skills: You prioritize work based on the most important projects/outcomes, and efficiently drive multiple complex projects from end-to-end. You find solutions when timelines are at risk.
  • Effective collaboration: You work efficiently with cross-functional team members to find solutions to obstacles and challenges–you can also persuade,  inform, and excite peers about your projects.
  • GTM planning and execution: Collaborate on  strategy, gain alignment with cross-functional stakeholders, secure resources, and support flawless GTM executions.
  • Customer champion: Be the voice of the customer. Know the customer needs, journey, and mindset of customer segments and turn those insights into messages that resonate.
  • Product expertise: You’re dedicated to learning the product and understanding how the customer uses it. You act as a partner to influence the product roadmap and recommend new features to build.
  • Flexibility and curiosity: If no one is certain of the answer, you find it. If something doesn’t make sense, you ask why. If the plan changes, you adjust. And at the end of the day, you share your learnings with broader teams to help everyone in the future.
  • Product messaging and positioning: Collaboration on customer-centric messaging that speaks to product benefits, sets us apart in the marketplace and helps  guide GTM efforts.

Sales enabler: Work closely with the sales team to provide assets and  tools to help drive adoption of products. Continue to evolve the materials  to address objections, competition, and new capabilities.

Professional Experience/Background to be successful in this role:

  • 1-3 years of professional experience in a product marketing role or strong equivalent
  • Direct experience in B2B SaaS and/or fintech 
  • Experience with successfully launching new features/products
  • Strong presentation skills is a plus, including speaking for product demos, webinars, customer events, and more.
  • Experience executing on strategic plans, including GTM  launches or campaigns
  • Experience with data analytics and the ability to distill insights from research data, customer interactions and market feedback
  • Demonstrated success working cross functionally, interacting with leadership, and an ability to influence without authority
  • Analytical mindset—experience interpreting and summarizing data and gleaning actionable insights
  • Comfort navigating ambiguous situations and matrixed organizational structures, coupled with the agility to adapt and recalibrate strategies as necessary
  • Adept at influencing and communicating with cross-functional teams 
  • Excellent written and verbal communication skills

The estimated base salary range for this role is noted below for our office location in Draper, UT. Additionally, this role is eligible to participate in BILL’s bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

Draper UT pay range

$76,900$91,900 USD

What’s in it for you? 

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well. 

Here is a preview of some of the amazing benefits here at BILL:

  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts 
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off 
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more

Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer that values diversity and inclusion. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact [email protected].

The Company
HQ: San Jose, CA
2,753 Employees
On-site Workplace

What We Do

BILL (NYSE: BILL) is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms. BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. BILL is headquartered in San Jose, California. For more information, visit bill.com.

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