Product Marketing Specialist

Posted Yesterday
Chicago, IL, USA
Hybrid
75K-100K Annually
Mid level
Logistics • Software • Transportation
The Role
Owns go-to-market campaigns, product messaging, positioning, sales enablement, customer proof, events, buyer research, and cross-functional marketing initiatives for an AI-enabled B2B SaaS logistics product. The role develops competitive materials, maintains consistent messaging across channels, supports sales and customer success, manages review programs and case studies, and translates complex product features into clear customer value.
Summary Generated by Built In
ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?
 
Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)!
 
We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.
 
With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

We're looking for a Product Marketing Specialist to own go-to-market, messaging and positioning for OpenDock, one of our fastest-growing SaaS products. You'll join a small, collaborative product marketing team at an exciting moment: we've recently launched a new AI offering, and you'll help shape how we tell that story across our products and bring it to life for customers.

You're results-driven, organized, and genuinely curious. You can take a complex feature and turn it into a clear, compelling story for the people who buy it, and you're just as comfortable asking questions as you are running with the answers. You'll become a true product expert and the go-to source for how we talk about what we build, working across Product, Customer Success, Sales, RevOps, Design and the broader Marketing team.

 Job Type: Exempt 

DEPARTMENT: Marketing

LOCATION: Chicago (Hybrid)


WHAT YOU GET TO DO:

    -Go-to-market: Plan and run GTM campaigns for new OpenDock feature releases alongside Product, Customer Success and Sales, and be the bridge between product, marketing and sales. Track the work and report on results to leadership each month.

    -Messaging and positioning: Develop positioning and messaging that differentiates Loadsmart in the market for each target audience. Build competitive battle cards, become the expert on how our customers buy, and know how to win against the competition, as our AI offerings evolve.

    -Consistency across channels: Keep our story consistent across our website, emails and external review sites such as G2 and Gartner, and edit one-pagers and other materials so everything says the same thing.

    -Sales enablement: Create external and internal one-pagers, customizable materials for one-off customer situations, and product demos so that our sales teams and customers understand who a feature helps and why it matters.

    -Customer proof: Run the OpenDock review program on platforms like G2 and Gartner by working with account managers to reach customers, and plan how to activate wins, and develop customer case studies from finding the right customer to telling their story with Design.

    -Events: Support our growing event program, many of them Chicago-based, with messaging, content and planning, so the right people are in the room.

    -Buyer insight: Conduct buyer interviews and market research to build robust buyer personas, and turn data into actionable insights that inform product, sales and marketing strategy.

    -Partner across the business: Work with the Marketing team on emails and campaigns, RevOps on lead routing, and the content team on blogs and press releases.

REQUIRED QUALIFICATIONS:

    -3 years of experience in product marketing or a closely related role in B2B SaaS

    -Logistics or supply chain industry experience is preferred, but not required

    -Proven success in GTM strategy, product launches and cross-functional collaboration

    -Experience leading a project or team, with a strong track record of organization and meeting deadlines

    -Comfort following up with people across departments to keep work moving

    -Strong ability to translate complex features into clear, value-driven messaging for B2B audiences

    -Excellent written and verbal communication, with a track record of impactful content creation

    -Proficiency with tools like Asana, HubSpot, Salesforce and Claude. Experience with Navattic is a plus, and we'll teach you if not

    -A collaborative, positive attitude, and you stay agile when priorities shift

WORKING AT LOADSMART:
 
• Competitive base salaries - we believe in rewarding top talent 
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match 
 
*Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.
 
At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.
 
It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.

Skills Required

  • At least 3 years of experience in product marketing or a closely related B2B SaaS role
  • Proven success in go-to-market strategy, product launches, and cross-functional collaboration
  • Experience leading a project or team, with strong organization and deadline-management skills
  • Ability to coordinate with people across departments and keep work moving
  • Ability to translate complex features into clear, value-driven B2B messaging
  • Excellent written and verbal communication, including impactful content creation
  • Proficiency with Asana, HubSpot, Salesforce, and Claude
  • Currently authorized to work full-time in the United States
  • Logistics or supply chain industry experience
  • Experience with Navattic

Loadsmart Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Loadsmart and has not been reviewed or approved by Loadsmart.

  • Leave & Time Off Breadth — Unlimited PTO (“Loadie Time Off”) and sick time are described in postings as available without a limit, broadening flexibility for time away. Availability is noted across many U.S. roles, though exact application can vary by position and location.
  • Healthcare Strength — Comprehensive medical, dental, and vision coverage is consistently cited in job postings, indicating a solid core health offering. This breadth forms a standard tech-style benefits baseline for U.S. employees.
  • Equity Value & Accessibility — Stock options are frequently offered and positioned as competitive alongside base pay and other benefits. This ownership component is presented as a meaningful part of total rewards.

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The Company
HQ: Chicago, IL
495 Employees
Year Founded: 2014

What We Do

We are industry veterans and data-scientists using innovative technology to fearlessly reinvent the future of freight. As the ‘nerds of logistics’, we seek intelligence in data to solve deep-rooted inefficiencies in the industry. We give shippers, brokers and carriers access to our data connections (linking supply and demand) and suite of award-winning solutions to strike the perfect balance of cost and service. We’re creating a more efficient and environmentally responsible way to move more with less. For more information, please visit: https://loadsmart.com

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