Product Marketing Specialist

Posted 9 Days Ago
Be an Early Applicant
Mumbai, Maharashtra, IND
In-Office
Expert/Leader
Robotics • Analytics • Energy
The Role
Implement product marketing strategy for LV switchgear in assigned market, drive sales and services support, execute annual marketing plans, develop business plans, achieve targets and improve NPS, and provide product knowledge and training to sales.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Marketing & Sales Manager
 

Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.

The work model for the role is: #Li-Onsite
This role is contributing to the Electrification business in Smart Power division at Mumbai, India.
You will be mainly accountable for:

  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
  • Executing annual marketing plan in collaboration with relevant division and/or product groups.
  • Developing business plans focused on driving business development for a defined market.

Our team dynamics
. Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role
  • Degree in Electrical Engineering (should be full-time)
  • You have 15 to 20 years of experience in Marketing of LV Switchgear systems
  • Strong expertise in product marketing strategy, product positioning, domestic marketing, and business development
  • Proficiency in MS Office, SFDC, and System Configurator.
  • Industry exposure across Oil & Gas, Data Centers, Semiconductors, Defence, Nuclear, HVDC, and Metals markets.
  • Excellent communication skills in English, with clear presentation abilities.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

Recruitment Fraud Warning

ABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.

View current job openings and apply at: https://careers.abb/global/en/home

For more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning

Skills Required

  • Degree in Electrical Engineering (full-time)
  • 15 to 20 years of experience in Marketing of LV Switchgear systems
  • Strong expertise in product marketing strategy, product positioning, domestic marketing, and business development
  • Proficiency in MS Office
  • Proficiency in SFDC (Salesforce)
  • Proficiency in System Configurator
  • Industry exposure across Oil & Gas, Data Centers, Semiconductors, Defence, Nuclear, HVDC, and Metals markets
  • Excellent communication skills in English and clear presentation abilities

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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