About Us
At Genworth and CareScout, we're on a mission to simplify and dignify the aging experience.
The truth is, most of us will help a parent, spouse, family member, friend, or neighbor navigate aging and care at some point in our lives. We've been
there ourselves. That's why we're building better ways to help people find, fund, and understand aging care all while being supported every step of the
way.
We're a team of curious problem-solvers, compassionate listeners, and people who care about making a difference. We value diverse perspectives and
are committed to fostering an inclusive culture where every team member feels respected, supported, and empowered to bring their authentic self.
Our four values guide our strategy, our decisions, and our interactions:
- Make it human. We care about the people that make up our customers, colleagues, and communities.
- Make it about others. We do what’s best for our customers and collaborate to drive progress.
- Make it happen. We work with intention toward a common purpose and forge ways forward together.
- Make it better. We create fulfilling purpose-driven careers by learning from the world and each other.
If you’re looking to build a meaningful career while helping transform the aging experience for millions of families, we’d love to hear from you.
Position Title
Product Marketing Specialist, CareScout Services
The Product Marketing Specialist will help drive awareness, adoption, engagement, and measurable growth for CareScout Services by executing product marketing initiatives, downstream campaigns, and channel programs across partner, customer, and sales enablement audiences. This role blends product marketing, campaign execution, customer insight, and cross-functional collaboration to support product launches, market expansion, ongoing engagement, and continuous optimization.
Position Location
A Hybrid schedule of both Remote and In-Office days is required. In office days are Tuesday, Wednesday and Thursday with working hours targeting our core business hours of 9am-5pm EST.
Your Role
As a Product Marketing Specialist at CareScout Services, you will support growth, adoption, and engagement of CareScout's services by helping execute product marketing and downstream campaigns across key business audiences and channels, including employers, partners, sales teams, and emerging channels.
The ideal candidate will bring a strong product marketing mindset, an ability to translate customer and business needs into actionable campaigns, and hands-on experience executing marketing programs across digital, partner, sales enablement, and customer engagement channels.
You will work closely with Marketing, Product, Sales, Strategy, Operations, Customer Experience, and Compliance to support successful product launches, stronger downstream engagement, and a consistent experience across channels.
What You Will Be Doing
• Support the development and execution of go-to-market plans and downstream marketing campaigns for CareScout services, partner-facing solutions, and customer engagement initiatives.
• Develop and execute targeted marketing campaigns that drive awareness, adoption, engagement, retention, and growth across priority audiences, channels, partnerships, and customer segments.
• Assist in the creation of positioning, messaging, value propositions, campaign assets, customer communications, and marketing materials that clearly communicate the benefits of CareScout Services.
• Translate product roadmaps, customer needs, market insights, and business priorities into clear, compelling, and actionable marketing campaigns and channel communications.
• Coordinate campaign execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels to support timely delivery and consistent customer experience.
• Partner with cross functional teams to support product launches, market expansion, onboarding, adoption, and customer engagement initiatives.
• Develop and maintain sales enablement materials, tools, messaging resources, and product marketing content that help Sales and partner-facing teams communicate CareScout Services' value proposition, product offerings, and engagement opportunities.
• Conduct and synthesize market insights to identify trends, opportunities, and recommendations for growth.
• Monitor campaign performance and use data, analytics, customer insights, and test-and-learn results to identify opportunities for optimization and continuous improvement.
• Stay current on marketing best practices, emerging channels, industry trends, competitive offerings, and the evolving long-term care marketplace, bringing forward new ideas and recommendations to improve marketing effectiveness.
What You Bring
• 5+ years of experience in product marketing, with hands-on experience developing and executing downstream marketing campaigns, go-to-market initiatives, product launches, adoption programs, customer engagement campaigns, or integrated marketing programs.
• Experience supporting B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models preferred.
• Strong product marketing foundation, including positioning, messaging, value proposition development, audience definition, and the ability to translate product value into clear marketing communications.
• Strong campaign execution skills across multiple channels, including sales enablement and customer communications
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Ability to collaborate effectively across internal and external partner teams and operate in a matrixed environment
• Excellent written, verbal, presentation, and storytelling skills
• Strong organizational and project management skills, with the ability to manage multiple priorities, coordinate cross-functional workstreams, and support timely execution.
• A test-and-learn mindset, with experience developing hypotheses, evaluating results, and applying insights to improve campaign performance and customer outcomes.
• Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement preferred.
• Bachelor's degree or equivalent professional experience.
Additional Information
National Range: $68,900 - 103,000
Disclaimer: This role will be located in Richmond, VA. Actual compensation will vary based on geographic location, experience, skills, and other job-related factors. In addition to base salary, this role is eligible to participate in a bonus incentive plan. Incentive compensation is based on individual and company performance and is not guaranteed.Employee Benefits & Well-Being
Genworth|CareScout employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
This role is not eligible for employment visa sponsorship.
Skills Required
- 5+ years of experience in product marketing
- Hands-on experience developing and executing downstream marketing campaigns, go-to-market initiatives, product launches, adoption programs, customer engagement campaigns, or integrated marketing programs
- Experience supporting B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models
- Product marketing experience with positioning, messaging, value proposition development, audience definition, and translating product value into marketing communications
- Campaign execution experience across multiple channels, including sales enablement and customer communications
- Strong analytical skills and ability to translate data insights into actionable recommendations
- Ability to collaborate across internal and external partner teams in a matrixed environment
- Excellent written, verbal, presentation, and storytelling skills
- Strong organizational and project management skills, including managing multiple priorities and cross-functional workstreams
- Test-and-learn experience, including developing hypotheses, evaluating results, and applying insights to improve performance
- Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement
- Bachelor's degree or equivalent professional experience
Genworth Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genworth and has not been reviewed or approved by Genworth.
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Healthcare Strength — Pay is frequently described as good when considered alongside a comprehensive medical, dental, and vision package with preventive care options and expanded mental-health counseling access. On-site clinics/fitness centers in some locations and gym reimbursement further strengthen the perceived health offering.
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Leave & Time Off Breadth — Time off offerings are presented as wide-ranging, including paid volunteer time, paid family leave, time off for voting, and flexibility to roll over time in some cases. Additional programs like crisis-management time off and multiple paid-leave options contribute to a strong overall leave picture.
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Wellbeing & Lifestyle Benefits — Wellbeing support is positioned as holistic, spanning work/life services such as life coaches, digital wellbeing programs, and caregiver-focused resources. Financial wellbeing add-ons like free personal financial planning and workshops also contribute to the broader lifestyle value of the rewards package.
Genworth Insights
What We Do
Genworth is an insurance company that is dedicated to help people secure their financial lives, families, and futures. Genworth Financial, Inc. is a leading insurance holding company committed to helping families achieve the dream of home ownership and address the financial challenges of aging through its leadership positions in mortgage insurance and long term care insurance. Headquartered in Richmond, Virginia, Genworth traces its roots back to 1871. Our products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists.
