The Role
About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
The Senior Product Marketing Manager is responsible for lead product positioning, branding and messaging for PayJoy Credit Line and Card products globally, ensuring our in-app and omni-channel marketing resonates with customers across several countries; ultimately driving acquisition, engagement and retention metrics.
Key Responsibilities
- Define go to market plan and execute product launches for new features, partnering with Product, Engineering, and Design teams to ensure a strong value proposition
- Drive customer experience and messaging decisions including positioning, features and communication of products to customers (in-app and in marketing)
- Create assets to communicate product offers, partnering with Brand, Creative and Design teams
- Develop and execute strategies for acquisition, engagement and retention through in depth customer insights, research and rapid experimentation
- Conduct qualitative and quantitative research into customer needs and market offers to understand product-market fit and refine product positioning
- Develop and iterate A/B tests to refine in-app and campaign communications; partnering with UI/UX, product and marketing teams
- Localize communication to adapt to unique needs in each country
Qualifications
- Bachelor's degree or studies in a field related to marketing, communication, or advertising
- 7+ years of experience in product marketing, product management, or growth, in LATAM B2C in a high growth, and fast moving start up environment is preferred, fintech markets serving the underbanked is a plus
- Proven experience launching and scaling B2C fintech or financial products, conducting customer research to validate product-market fit and drive messaging strategy
- Bring expertise translating complex financial products into clear and compelling value propositions for customers
- Strong understanding of customer needs and ability to communicate those effectively across in-app and other digital marketing channels
- Familiarity with financial education content and localization
- Strong collaboration skills across cross-functional teams
- Familiarity with customer lifecycle messaging, UX/UI, and/or CRO
- Familiarity with creative production (static/video) and design workflows
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
PayJoy Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PayJoy and has not been reviewed or approved by PayJoy.
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Fair & Transparent Compensation — Pay is considered market‑aligned for senior U.S. technical roles, and public salary bands help candidates benchmark and align expectations. Feedback suggests this transparency supports confidence that offers are competitive for role and location.
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Healthcare Strength — Company‑paid basic medical, dental, vision, life, and disability coverage is emphasized as a standout element versus many startups. Feedback suggests this reduces out‑of‑pocket burden and strengthens the core benefits foundation.
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Parental & Family Support — Paid parental leave and flexible hours are highlighted alongside dedicated time off. Feedback suggests these family‑oriented policies enhance the perceived completeness of the package.
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The Company
What We Do
PayJoy's mission is to deliver access to credit to the next billion people in emerging markets worldwide. Our unique mobile security technology gives customers the ability to afford their first smartphone on credit, using the phone itself as collateral, and then provides further access to credit to help weather life's unexpected financial surprises and climb the ladder of economic well-being. Founded in 2015, today PayJoy has reached millions of customers in a dozen countries around the globe, including Mexico, Brazil, Colombia, India, Kenya, and South Africa, and is on a strong growth path with support from major industry partners to bring credit to the next billion emerging consumers.
